Social Media Producer

Job Description The Associate Video Producer on the TODAY social team is responsible for editing and publishing short‑form video and creating static social content across Instagram, TikTok, YouTube Shorts, Facebook, and emerging platforms. This role focuses on fast turnaround of broadcast clips and original content into clear, platform‑optimized vertical video. Responsibilities include editing, packaging, and basic design, working closely with social producers daily. On a weekly cadence, there will be crossover collaborations with broadcast producers and other NBCU brands. Daily content includes a mix of breaking news, celebrity interviews, health, lifestyle, and talent-driven moments. This role requires strong editorial judgment and the ability to work quickly under a deadline. This position is represented by the News Guild – NY CWA. Responsibilities Edit and publish short‑form vertical video across social platforms Take on bulk of editing social content for original series and podcasts Clip and reformat broadcast segments in real time Understand the art of editing, framing, captioning, and audio Write captions and social copy Use Premiere to edit videos; experiment with emerging editing platforms Use Figma and Photoshop to create templates and graphics Design thumbnails, overlays, and text treatments Work across news, pop culture, lifestyle, health, and talent content Track trends Identify timely social opportunities Source and clear UGC following internal guidelines Collaborate with social, broadcast, and editorial teams Manage multiple edits on tight deadlines Use analytics to improve content Ensure content meets TODAY editorial standards Qualifications 2+ years of video editing experience (digital, social, or broadcast) Strong editing skills for vertical and short‑form video Proficiency in Adobe Premiere or similar tools (Final Cut, CapCut, Avid) Proficiency in Adobe Creative Cloud, Figma, and Photoshop Strong design skills (typography, layout, captions, thumbnails) Understanding of social platform performance and trends Strong editorial judgment, accuracy, and attention to detail Ability to multitask and meet deadlines Strong communication and organization skills Available for Sunday–Thursday Preferred Experience Digital newsroom or news broadcast background Some experience converting broadcast to social formats Familiarity with TODAY voice and content mix Basic motion graphics, color, and audio editing skills Experience with breaking news, live events, and fast‑turn content Strong instinct for what performs on social Interest in emerging platforms and formats Additional Requirements Hybrid : This position has been designated as hybrid, generally contributing from the office in New York a minimum of four days per week. This position is eligible for company-sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $75,000 - $85,000 We are an equal‑opportunity employer. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to View email address on click.appcast.io. #J-18808-Ljbffr