Regional Sales Manager (RSM)

Cashco is seeking a motivated and technically inclined Regional Sales Manager to support and grow our channel partner network across key industrial markets. This role requires a strong combination of relationship-building skills and technical aptitude, particularly in understanding and communicating the value of flow control solutions including valves, regulators, and related equipment. The ideal candidate is customer-oriented, highly organized, and thrives at the intersection of commercial and technical support. Responsibilities Support channel partners in identifying, qualifying, and closing new business opportunities across industries such as chemical processing, power generation, oil & gas, water treatment, and manufacturing. Act as the primary liaison for distributors, providing support on product selection, availability, pricing, and order status inquiries. Assist distributors with application-specific questions related to Cashco’s valve and regulator portfolio, leveraging internal engineering resources where appropriate. Deliver product training, technical onboarding, and sales enablement tools to channel partners, enhancing their ability to represent Cashco in the field. Coordinate closely with Regional Sales Managers and internal stakeholders to execute partner strategies that drive revenue and increase market penetration. Monitor and report on distributor performance, pipeline health, and key activity metrics through CRM and sales dashboards. Attend regional trade shows and partner-led customer visits to support brand visibility and opportunity development. Stay current on Cashco’s product lines and industry developments, building a foundational understanding of flow control applications, performance characteristics, and selection criteria. Qualifications Bachelor’s degree in engineering, or a technical field preferred. 5+ years of experience in technical sales or distributor support; preferably in the flow control, valve, or process equipment industries. Demonstrated technical aptitude with mechanical or industrial equipment; experience with valve or regulator selection is a strong plus. Excellent communication and interpersonal skills, with the ability to simplify complex technical information for customers and channel partners. Proficient in Microsoft Office and CRM platforms; experience with ERP or quoting systems a plus. Willingness to travel up to 60% to support channel partners and attend industry events. Requirements Cashco performs background checks and drug screens on all candidates as part of our pre‑employment testing. Cashco is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status. #J-18808-Ljbffr CASHCO