Director, Digital Marketing, Market Access Strategic Marketing

General Description:

The Director, Digital Marketing, Market Access Strategic Marketing will lead the digital marketing efforts, including setting the strategic direction and tactical execution for the Market Access Strategic Marketing team. The role omnichannel marketing plays in our marketing efforts has become an important component to ensuring our marketing success; as such, the ideal candidate will have a strong background in digital marketing and a deep understanding of the market access space. The candidate will also be aligned closely with the Market Access field teams in support of current and future indications for BRUKINSA® (zanubrutinib), TEVIMBRA® (tislelizumab), and future products in our pipeline pending FDA approval.

This individual will develop our digital strategy and apply it to our overall market access customer needs and create and refine appropriate non-personal marketing programs to be utilized by the Market Access Account Directors. Collaboration across the BeOne Medicines commercial and medical organization including Medical and Value Organization (MVO), Medical Affairs, Brand Marketing, Legal & Regulatory, and our Global Operations & Business Analytics teams is paramount.

Essential Functions of the job:

• Develop and execute a comprehensive digital marketing strategy that aligns to our Market Access priorities.

• Collaborate with our Global Omnichannel team to identify and leverage digital platforms and assets to enhance our Market Access digital footprint.

• Lead the content development and manage the maintenance of our external Market Access customer website: BeOneEngage.com.

• Represent all digital materials submitted to our Promotional Review Committee (PRC) to ensure all final resources meet our business objectives while ensuring compliance.

• Lead operational tactics such as master service agreements negotiations, SOW submission and the corresponding budget management for our digital efforts.

• Work closely with our Evidence team and our MVO team to ensure we appropriately incorporate their outcomes studies into our nonpersonal communication campaigns.

• Holds understanding of the complex healthcare provider dynamics and evolving market access landscape and challenges.

Required Experience:

• Bachelor's degree in marketing, business, life sciences, or related field; MBA or advanced degree is preferred.

• At least 10 years of broad biotech/pharma experience with 7 plus years in digital marketing (with predominant experience applied in the biotech/pharma industry).

• Preference for experience in specialty pharmaceutical drug class (i.e. oncology) and competitive product launch experience is strongly preferred.

• Market access experience with health systems, IDNs, large community oncology practices, and/or Group Purchasing Organizations is strongly desired.

Other Qualifications:

• Entrepreneurial spirit and disruptive mindset.

• Successful track record working in a fast-paced, rapid-growth environment.

• Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams.

• Strong verbal and written communications.

• Proven ability to grow and develop others.

• Record of achievement, innovation, and compliance.

• Market access marketing with or without direct segment-specific customer experience.

Computer Skills:

• PC, including MS Office Suite.

Other Qualifications:

• Professional market access committees, congresses, and related professional organization membership.

Travel:

• Depending on candidate's home residence, this will be a hybrid home-office/remote position. Travel will vary month-to-month, but expected to attend various industry conferences, conduct insights gathering events (i.e. focus groups), and support the field Account Directors efforts with customer engagements.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.