Public Relations Coordinator

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2025, POP MART operates over 630 physical stores and more than 2,637 Robo Shops across 20+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world. Opportunity Overview Position Location: Culver City, CA office We follow an office policy with an expectation of five days per week working onsite. Being together in person helps us collaborate, stay connected, and build a strong team culture. At POP MART, we foster a high-trust environment and trust our employees to make decisions that support both the team and the business. What You Will Achieve Celebrity & Influencer Relations Support the development and execution of celebrity and VIP engagement strategies. Manage day-to-day communication with celebrity representatives, stylists, and talent managers. Coordinate gifting and product seeding to celebrities, influencers, and cultural tastemakers. Track placements across social media, press coverage, and red carpet appearances. Maintain updated contact lists and relationship databases. Product Seeding & Brand Partnerships Execute strategic product seeding programs aligned with product launches and campaigns. Collaborate cross-functionally with marketing, retail, and e-commerce teams to align on key drops. Track ROI and performance of seeded placements. Manage inventory coordination and shipment logistics for PR gifting initiatives. Media Relations Assist in building and maintaining relationships with key media contacts across fashion, lifestyle, pop culture, and business outlets. Draft and distribute press releases, media alerts, and pitches. Coordinate media seeding, interviews, and event coverage. Monitor media coverage and compile detailed coverage reports and recaps. Writing & Editing Draft press materials, including press releases, fact sheets, media kits, executive bios, and talking points. Edit and proofread PR copy to ensure brand voice consistency and accuracy. Support messaging development for product launches, collaborations, and corporate announcements. Events & Campaign Support Assist in planning and executing PR events, pop-ups, store openings, and launch activations. Coordinate guest lists, media RSVPs, and on-site press management. Provide post-event reporting and analysis. What You Will Need Bachelor’s degree in Public Relations, Communications, Marketing, or related field. 2–4 years of experience in PR, preferably within fashion, luxury, lifestyle, entertainment, or consumer brands. Demonstrated experience in: Celebrity relations and VIP outreach Product seeding and influencer gifting programs Media pitching and relationship management Professional writing and editing Strong understanding of pop culture, entertainment media, and social platforms. Exceptional written and verbal communication skills. Highly organized with strong attention to detail and ability to manage multiple projects simultaneously. Proficient in media monitoring and PR reporting tools. Experience working in-house or at a PR agency supporting global brands is a plus. Preferred Attributes Passion for fashion, designer toys, collectibles, art, and youth culture. Existing media and celebrity stylist relationships. Experience supporting global or multi-market campaigns. Ability to work flexible hours during launches and events. Physical Requirements Must be able to remain in a stationary position (e.g., seated or at a desk) for extended periods while operating a computer or other office equipment. Must be able to occasionally lift or move items weighing up to 25 pounds. What We Offer Market-competitive packages: we provide 401k, health insurance, PTO leave, paid sick leave, and family leave, etc. Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge. For Los Angeles or San Francisco applicants: POP MART is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. POP MART is committed to providing a safe, inclusive, and respectful work environment. POP MART provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law. Reasonable Accommodation Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing View email address on click.appcast.io To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions. The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may vary for different regions of the U.S. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience. This position may be eligible to participate in a company incentive program. #J-18808-Ljbffr