Media Planning Manager

Lead media strategy and planning across US and Canadian markets Develop and rationalize media plans across digital and traditional channels with media agency teams Establish measurement KPIs and performance forecasts with the agency Coordinate campaign setup, launch timelines, creative asset delivery, and trafficking requirements Monitor campaign delivery and pacing to ensure media investments activate as intended Serve as day-to-day contact for agency partners on campaign execution and status updates Support campaign changes, adjustments, and optimization throughout the campaign lifecycle Collect post-campaign results, key learnings, and optimization opportunities Coordinate interactions between internal marketing teams and agency partners Prepare materials for planning meetings, status calls, and campaign reviews; track action items Communicate campaign updates, timelines, and performance results to stakeholders Escalate risks, delays, or execution issues to leadership Support collaboration with brand, creative, analytics, and finance teams Lead preparation of Marketing Mix Modeling (MMM) data and data-cleaning processes Lead global rollout of the planning tool, including feature development, adoption, governance, and best-practice usage Report to the Global Head of Media, Content and Digital Transformation Requirements Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field 6 years of experience in media planning, media buying, campaign management, or advertising Understanding of US and Canadian media landscapes, trends, and audience diversity Strong media agency experience and expertise in multi-channel campaign execution Advertiser-side experience is a strong advantage Advanced expertise in digital media strategies, media measurement, and data management Strong analytical skills Strong organizational and project management skills Ability to manage multiple priorities simultaneously Detail-oriented with strong follow-through and execution capabilities Ability to analyze performance data and translate findings into actionable recommendations Effective communication and stakeholder management skills Strong Excel and PowerPoint skills Experience in beauty, beverage, automotive, or other premium consumer industries is preferred Not eligible for Visa Sponsorship Core Competencies Demonstrates expertise in media strategy and planning across digital and traditional channels, with a strong focus on campaign management, performance measurement, and stakeholder communication. Proficient in data management and analysis to optimize media investments and drive actionable insights. Highest-signal resume keywords Media Planning Campaign Management Digital Media Strategies Analytical Skills Project Management Hard Skills Media Buying Media Measurement Data Management Marketing Mix Modeling Campaign OptimizationKPI Establishment Performance Analysis Multi-Channel Campaign Execution Creative Asset Delivery Trafficking Requirements Soft Skills Effective Communication Stakeholder Management Organizational Skills Detail-Oriented Follow-Through Industry Keywords US Media Landscape Canadian Media Landscape Audience Diversity Premium Consumer Industries Advertising Tools & Technologies Excel PowerPoint Planning Tool #J-18808-Ljbffr