Senior Director, Global Brand Marketing

Senior Director, Global Brand Marketing

Novato, California, United States

At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier's Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.

Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.

But what truly powers 2K is our people.

We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work.

2K is looking for a Sr. Director, Global Brand Marketing to lead the brand strategy and marketing for one of 2K's flagship core games franchises. Reporting to the VP, Publishing (Franchise Lead), this is the senior-most brand leader for the franchise — accountable for how both the franchise and its individual titles win in market, and for building long-term player equity over time. This person partners closely with the studio to set the strategic and creative brand north star, owns the global marketing budget, leads a team of brand managers, and serves as the player's advocate with studio and publishing leadership. We are looking for a highly strategic, commercially minded leader with exceptional creative instincts, strong judgment, and the ability to bring clarity and alignment across a complex global organization. The ideal candidate combines deep expertise in brand strategy, audience positioning, and franchise stewardship with strong operational leadership.

Franchise & Title Brand Strategy

• Define and lead the long-range vision for the franchise, aligning player needs, product direction, commercial objectives, and market opportunity into a sustained global strategy.
• Own the go-to-market brief for each title within the franchise — including feature prioritization for marketing, value proposition development, and translating product capabilities into player-facing messaging — ensuring launches are grounded in deep understanding of the game, the player, and the competitive landscape.
• Establish the strategic and creative north star for the franchise — including brand identity, messaging frameworks, visual identity systems, and key art direction — ensuring a differentiated, emotionally resonant presence that scales globally across all player touchpoints.
• Partner with development studios to advocate for player needs, ensuring marketing strategy is grounded in product truth.
• Define campaign phasing, tentpole moments, messaging hierarchies, content strategy, and lifecycle engagement.
• Own the global marketing budget for the franchise, strategically deploying multi-million-dollar investments to maximize business outcomes across all launch phases through post-launch lifecycle management.

Audience Insights & Positioning

• Lead audience definition and prioritization — segmentation, player motivation, behavioral insights, barriers to entry, and appeal drivers — to ensure we have an aligned understanding of our audience that informs product and marketing throughout the lifecycle.
• Drive franchise and title positioning frameworks, establishing clear market differentiation and compelling reasons to believe, informed by ongoing research and post-launch performance reviews.
• Define key research needs and oversee research initiatives including audience insights, segmentation and persona profile development, creative and messaging testing, and post-launch acceptor/rejector insights.
• Serve as the audience expert across the business, advocating for player-first thinking to influence brand strategy, publishing decisions, and the broader marketing organization.

Cross-Functional Leadership & Team Development

• Drive alignment across Publishing, Studio, Global Go to Market, Digital Community Management, Creative Strategy, Player Connections, Partnerships, Commercial, and Regional teams to ensure the organization operates from a unified strategic foundation.
• Regularly present marketing strategies, performance, and recommendations to 2K, Studio, and Take-Two leadership, shaping both marketing and product roadmaps.
• Lead and develop a tight team of brand managers — setting clear direction, managing performance, building career development plans, and building our brag-worthy culture.

What Will Make You A Great Fit

• 12+ years of progressive leadership in Global Brand Marketing within video games, entertainment, media, or consumer products — including large-scale global campaigns and long-range brand strategy.
• Strong commercial mindset with experience owning significant global marketing budgets and a track record of driving measurable business results.
• Proven ability to influence and align senior executives, studio leadership, and global cross-functional teams in a matrixed organization.
• Strong creative instincts and a clear point of view on what great brand work looks like, with exceptional EQ to align multiple stakeholders along the way.
• Genuine passion for video games, player communities, and building culturally resonant entertainment brands.

The pay range for this position in California at the start of employment is expected to be between $209,500 and $310,060 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. Ontario only: The use of Artificial Intelligence is not being used to screen candidates. The position is for an existing vacancy.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.