Marketing and Sales Director

Marketing and Sales Director

Heritage Woods of McHenry - McHenry, IL 60050; White Oaks at McHenry - McHenry, IL 60050

Overview

Salary Range $82,000.00 - $90,000.00 Base+Commission/month Position Type Full Time

Description

Responsibilities:

This is a Campus Sales and Marketing Director role. This role will sell Affordable Assisted Living and Memory Care units at the campus Memory Care location and Assisted Living building.

• Leads the campus Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Qualifications

Requirements:

• Associates Degree preferred
• Valid Driver's License
• 5+ years previous sales, marketing, or community outreach required
• Assisted/Supportive Living and Memory Care experience preferred
• Monthly sales commissions and quarterly bonuses available
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits:

• Unlimited growth opportunities
• Medical, dental, and vision benefit packages available
• Work-life balance | Paid Time Off
• EAP & Maven family planning program
• 401(k) employer match biweekly
• Self-service payroll
• Daily pay options available