Digital Marketing & AI Strategist

We are looking for a Digital Marketing & AI Strategist to join our marketing team and help modernize how we connect with customers across our retail locations and digital channels. This position will combine hands-on digital marketing responsibilities with a strong focus on identifying, implementing, and managing new AI-powered marketing tools and automation. The ideal candidate is both a marketer and a problem solver—someone who understands how to create effective campaigns, analyze results, improve the customer experience, and use emerging technology to make our marketing team more efficient and effective. This is not strictly an AI or technology position. The person in this role will be an active member of the marketing team and participate in the day-to-day marketing needs of a multi-location retailer. Key Responsibilities Help develop and execute digital marketing strategies across email, SMS, social media, search, web, ecommerce, and other digital channels. Plan and execute campaigns designed to drive store traffic, ecommerce engagement, customer retention, and sales. Work with the marketing team to build coordinated campaigns across digital and traditional marketing channels. Identify opportunities to improve our digital customer experience and expand our use of digital marketing. Help develop customer segmentation, personalization, and lifecycle marketing strategies. AI, Automation & Marketing Technology Evaluate and implement AI tools that improve marketing productivity, content development, campaign management, analytics, personalization, and customer engagement. Identify repetitive marketing processes that can be improved or automated. Develop practical workflows using AI and automation while maintaining appropriate review and brand standards. Integrate marketing platforms and AI tools with existing company systems and data sources. Partner with IT and other departments on marketing technology projects and integrations. Stay current on emerging AI capabilities and determine which technologies provide meaningful business value. Train and support marketing team members in effectively using approved AI and digital marketing tools. Support the development and execution of email and SMS campaigns. Build customer segments and targeted campaigns based on customer behavior and purchasing activity. Develop automated customer journeys such as welcome campaigns, abandoned-cart messaging, re-engagement, promotional campaigns, and post-purchase communication. Monitor engagement, deliverability, conversion, and campaign performance. Ecommerce & Website Marketing Work with ecommerce and IT teams to improve online merchandising, promotions, search, content, and customer experience. Help optimize product and category content for both traditional search engines and emerging AI-driven search experiences. Identify opportunities to improve website traffic, conversion, and customer engagement. Assist with digital promotions and online-to-store marketing initiatives. Paid & Organic Digital Marketing Support paid search, social media advertising, display, retargeting, and other digital advertising initiatives. Help manage organic social media strategy and content. Evaluate campaign performance and recommend changes based on results. Work with outside agencies and technology partners when appropriate. Analytics & Performance Establish and monitor KPIs for digital marketing campaigns. Use analytics and reporting tools to understand customer behavior and campaign performance. Develop dashboards and reporting that clearly communicate results. Conduct testing of messaging, offers, audiences, creative, and marketing channels. Use data to recommend where marketing resources and spending should be increased, reduced, or changed. General Marketing Participate in promotional planning, seasonal campaigns, store marketing initiatives, and other marketing department activities. Help create and coordinate marketing content and promotional materials. Work with merchandising, operations, ecommerce, IT, and store teams on company initiatives. Support new store openings, events, promotions, and other retail marketing needs as required. Qualifications Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field preferred. 3+ years of experience in digital marketing, ecommerce, marketing technology, or a related role preferred. Experience with email marketing, digital advertising, social media, website analytics, or ecommerce platforms. Strong interest in and practical experience using AI tools such as generative AI, marketing automation, AI-assisted content creation, or workflow automation. Comfortable learning and evaluating new software and technology. Strong analytical skills with the ability to translate data into actionable recommendations. Strong written and verbal communication skills. Ability to manage multiple projects and priorities in a fast-paced environment. Retail or multi-location business experience is a plus. Preferred Experience Experience with some of the following is helpful, but we do not expect candidates to have experience with every platform: Generative AI tools and large language models Marketing automation platforms Email and SMS marketing Google Analytics and digital advertising platforms Social media advertising Ecommerce platforms Customer segmentation and CRM systems SEO and paid search Reporting and business intelligence tools Workflow automation and system integrations Product information and digital merchandising systems What Success Looks Like Increase the effectiveness of our digital marketing efforts. Better understand and engage our customers. Drive measurable store and ecommerce sales. Improve marketing productivity through automation and AI. Build more personalized customer experiences. Introduce new technology in practical ways that provide measurable business value. Help move our marketing organization toward a more data-driven and technology-enabled future. About the Role Our business operates in a changing retail environment where customers increasingly expect personalized, convenient, and relevant communication. At the same time, AI and automation are rapidly changing what marketing teams can accomplish. We are looking for someone who is excited about that opportunity but understands that technology is a tool—not the objective. The goal of this position is to combine strong marketing fundamentals, customer understanding, data, creativity, and new technology to help us become a better retailer. #J-18808-Ljbffr AUX Partners