Assistant Brand Manager

Creating a world where pets live longer, healthier lives, from their very first meal. We’re Looking For An: Assistant Brand Manager What You’ll Be Doing: The Assistant Brand Manager (ABM) supports the Senior Brand Manager in driving strategy and execution for both a scaled brand and an emerging brand. This role focuses heavily on project management, ensuring brand initiatives, product launches, and campaigns are executed on time and aligned with company goals. The ABM works cross-functionally with creative, operations, product development, and CX teams to keep projects organized, track timelines, and maintain brand consistency across all channels. Manage end-to-end project execution, including planning, timelines, and performance analysis, refining strategies to maximize ROI, CVR, AOV, LTV and other relevant metrics. Develop and execute integrated marketing campaigns to increase brand awareness, customer acquisition, and loyalty. Conduct market, customer, and competitor research to identify trends, opportunities, and potential threats. Strategize website merchandising and promotions to drive revenue and product trials. Support and enhance customer onboarding and engagement across inserts, autoresponders, email, SMS, and other marketing touchpoints. Collaborate with SEO, CX, content, and cross-functional teams (operations, sales, customer service, product development) to ensure alignment and consistent brand messaging. Lead brand initiatives to improve customer retention, repeat purchases, lifetime value, and subscription performance. Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.): Project Management: Proven ability to lead end-to-end project execution, including planning, timeline management, and performance analysis. Integrated Marketing : Proficient in developing and executing multi-channel campaigns to enhance brand awareness, drive customer acquisition, and foster loyalty. Customer Onboarding & Retention : Expertise in optimizing onboarding processes across inserts, email, SMS, and other touchpoints; experience leading initiatives to improve customer retention, lifetime value, and subscription performance. Brand Programs & Engagement: Experienced in developing, expanding, and managing brand sampling and gifting programs to increase visibility and engagement. E-commerce Expertise: Strong background in optimizing website merchandising and creating promotions to drive revenue growth and product trials. Data & Analytics : Ability to analyze marketing performance and translate insights into actionable strategies; strong knowledge of key metrics such as ROI, CVR, AOV, and LTV. Collaboration & Communication : Strong collaboration skills to work effectively with cross-functional teams and ensure alignment of marketing strategies with brand objectives. Creativity & Strategic Thinking: Demonstrated creative thinking paired with strong project management and problem-solving skills to drive impactful brand initiatives. Required Education: Bachelor’s Degree or equivalent experience Preferred Education: Bachelors Degree in Marketing, Business, or related field Required Experience: 4–6 years of experience in brand marketing, digital marketing, or product marketing, preferably in CPG Preferred Experience: Experience with subscription-based businesses, loyalty programs, or pet-related products Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. Annual bonus We match up to 3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career. 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being. Invest in your future with our Employee Stock Ownership Plan , where company contributions fund your retirement plan with company stock. Learn more. Reimbursements for a portion of personal cell phone and internet usage for eligible employees. Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date. Potential for quarterly KPI bonuses. The base salary range is $88,000-$110,000, plus bonus potential. The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. A Note to Recruiting Agencies: At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding. Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, ( View email address on click.appcast.io ) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details. #J-18808-Ljbffr