Senior Product Marketing Manager
Infatica.io
Job Title
Infatica grew to top-5 globally in residential proxies without real product marketing. The CEO has called for repositioning from "IP provider" to "data provider." The CPO has been personally owning marketing-site work for 4 months and wants out. The website is a 7-year accumulation of WordPress pages with no architectural integrity. Product launches die because no one connects positioning → pages → sales materials. This role takes ownership of the entire chain.
Positioning & Strategy
- Data-provider repositioning — the core narrative work, executed across surfaces
- Competitive intelligence — real, ongoing analysis of Oxylabs, Bright Data, Decodo, ScraperAPI, Apify, others
- Customer voice — interviews, segmentation, win/loss patterns
- Discovery partnership with CPO — testing the 10-product backlog against market
Website Ownership
- Site strategy: information architecture, page roadmap, what each page argues
- Copy direction (Denis writes, this role briefs, CMO guides and approves)
- Conversion design intuition (works with Nastya on layout)
- Site rebuild leadership: scoping with CMO + CPO, executing the phased migration off legacy WordPress
- Ongoing optimization: hypothesis testing, A/B where applicable, conversion outcomes
- Owns the answer to "is the site working?" with data
Launches
- New product launches end-to-end: positioning, naming, pricing input, GTM plan, sales enablement, post-launch tracking
- First launch hands off from CMO within ~30 days of starting
Sales Enablement
- Battle cards against named competitors
- Objection handling library
- Pitch deck system
- Co-sell content for partnerships
What This Person Does Not Own
- Email lifecycle, paid ads, HubSpot admin, however needs to know the tools to build funnels and track progress — CMO + Yana + future demand gen hire
- SMM, LinkedIn organic, brand channels — Events Manager growing into this (?)
- Design execution — Nastya owns; this role briefs
- Content production — Denis owns; this role briefs
- SEO production — SEO contractor + Denis; this role provides strategic input on site IA implications
- Marketing analytics infrastructure — Yana now, eventually analyst hire
Vacancy posted 19 hours ago
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