Director, Growth Marketing

Company at a Glance OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens. At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising. $180,582 - $212,450 a year Director, Growth Marketing Department: Marketing Reports to: Sr. Director, Corporate Marketing Location: Remote About the Role As Director, Growth Marketing, you'll own the engine behind OpenX's growth: the channels that build pipeline, the data that measures it, the platforms that power it, and the team that runs it. That spans multichannel acquisition and AI search visibility, attribution and pipeline reporting to executive leadership, HubSpot and marketing ops, and the digital operations team behind openx.com. You're equally strategic and technical, with the credibility to drive influence across the organization, from aligning cross-functional partners on priorities to turning the numbers into a clear story for commercial and executive leadership. What You'll Own Pipeline & Demand Generation Build and scale a full-funnel demand gen strategy across paid, organic, ABM, and partner channels targeting publishers, demand partners, and agency/brand buyers. Partner closely with the Integrated Marketing team to align on messaging and plan development. Own pipeline targets by segment (e.g., enterprise publisher, mid-market, DSP/agency demand side) and report against them monthly Partner with SDR/BDR leadership on lead scoring, routing, and follow-up cadences AI Visibility & Search Growth Own OpenX's discoverability across both traditional search and LLMs, bringing the same attribution rigor to this channel as to paid/organic: track LLM referral traffic and downstream pipeline influence, not just visibility for its own sake Run Answer Engine Optimization (AEO) / Generative Engine Optimization (GEO) programs: structured data and schema markup, content architecture that LLMs can parse and cite, and page-age/link-equity fixes on key landing pages Benchmark OpenX's share of voice against key category competitors across LLM outputs, and prioritize content fixes based on where OpenX under-indexes Partner with content and comms to make OpenX.com and resource pages "agent-legible" (clean markup, crawlable feeds, accurate structured facts about the product) and scale our video program. Marketing Analytics & #J-18808-Ljbffr