Dealer Development Consultant

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The role of the Dealer Development Consultant is to assist with the development and implementation of OEM Tire Program strategy and marketing communications.

Responsibilities

• Serve as the Tire Program liaison between Head Office, Dealers, Tire Manufacturers and other key stakeholders.
• Work with the Tire Manufacturers to help them better understand dealership needs for inventory improvement and staff training (sales and product).
• Train Tire Manufacturers and dealership staff on the operations, incentives, communications, reports, online tools, and all other elements of the Tire Program.
• Assist Tire Manufacturers in setting expectations and goals for dealerships.
• Support Head Office Regional personnel in all Tire Program elements.
• Serve as a support to the Tire Manufacturers and at the dealership level to maximize tire strategies.
• Direct dealership visits (with Tire Manufacturer personnel and Head Office field personnel) to improve all aspects of stocking, merchandising and selling of tires including the use of inspections, promotions, and the competitive analysis of the open market business, etc.
• Attend and present Tire Program updates at Parts & Service Manager meetings, monthly Regional Organization Meetings, and Tire Manufacturer training conferences.
• Assist dealerships with Tire Program set up of tire selections, inventory strategy, displays, etc.
• Enrollment of new dealerships.
• Develop and collaborate with OEM Field Contacts to drive tire business.
• Develop and deliver strategic market plans to support book of business with growth, initiatives, improve dealership performance and follow up.
• Database management operations.
• Deliver to agreed timelines and budgets.

Position Requirements

• +3 years marketing experience
• Bachelor’s degree, marketing degree preferred but not required
• Passion for the marketing discipline (products and consumers)
• Strong verbal and written communication skills
• Ability to engage and influence internal stakeholders
• Ability to manage conflicting demands with demonstrated project management expertise
• Business acumen (commercial experience)
• Aftermarket Parts & Service knowledge is desirable
• Must be available to travel interstate twice a month
• Well organized with a strong drive for results – able to drive the business and manage their own time effectively
• A good understanding of data management and analytics
• Proficient with Microsoft Office suite of products
• Able to work independently
• Must have valid driver’s license in good standing
• Business Acumen
• Communication
• Customer Focus
• Initiative
• Influence
• Operational Excellence
• Developing Program Champions

Physical Job Requirements

• Sitting and/or standing for long periods of time.
• Travel as required, >80%.

Seniority Level

Associate

Employment Type

Full-time

Job Function

Business Development

Industries

Software Development