Associate / Manager, Paid Media

About Mood Mood (Mood.com) is a fast-growing e-commerce brand dedicated to providing high-quality legal cannabis and related hemp-derived wellness products. We are data-driven, fast-paced, and focused on scaling our presence in the US. We're looking for a sharp, analytical, and execution-focused paid media Associate or Manager to join our team.

About the Role This role is designed for a self-driven marketer who thrives on operational excellence and data integrity. You will get hands-on ownership of high-spend ad accounts, working directly with our US-based leadership. While you'll follow rigorous Standard Operating Procedures (SOPs), you're expected to be an independent problem-solver who understands the \"why\" behind the \"what.\"

Key Responsibilities Campaign Execution & Operations:

Handle the end-to-end setup and trafficking of campaigns across several paid media channels (e.g. Meta, Google, Snapchat, Applovin). Ensure 100% accuracy in naming conventions, UTM parameters, and budget allocations. Data Proactivity:

Proactively pull and interpret daily performance data from each channel. Be comfortable navigating different data environments, including ad platforms, Shopify, and attribution partners like TripleWhale, WorkMagic, or Northbeam. Performance Troubleshooting:

Independently identify and flag performance bottlenecks such as creative fatigue, improper campaign architecture, landing page friction, and tracking discrepancies. Full-Funnel Thinking:

Apply key marketing concepts (customer journey, acquisition funnel, retargeting strategies) to ensure campaigns are optimized for long-term growth. AI Workflow Integration:

Build and manage basic AI workflows and agents to automate routine tasks like performance alerts or creative tagging. Continuous Testing:

Implement best practices for campaign structuring and execute ad testing roadmaps to drive new customer acquisition.

Required Qualifications Experience:

1–4 years of hands-on experience in marketing or marketing analytics Education:

Bachelor's degree in Marketing, Business, Statistics, or a related field Analytical Skills:

High proficiency in data analysis and Microsoft Excel (VLOOKUPs, pivot tables, data visualization) Marketing Fluency:

Deep understanding of core marketing concepts (acquisition funnels, retargeting, and attribution) Self-Driven Mindset:

Ability to work independently in a hybrid environment, taking initiative to solve problems without constant oversight Technical Setup:

Must have a modern laptop and a reliable, high-speed internet connection for consistent remote work

Nice-to-Have Qualifications Hands-on experience with Meta Ads Manager or other digital advertising platforms Direct experience working for a high-growth DTC (Direct-to-Consumer) brand Experience working in a highly regulated industry (e.g., Cannabis, Finance, or Health) Background in creative production or UGC (User-Generated Content) creation, with an eye for what drives engagement

Why Join Mood? Growth:

Work directly with experienced marketers and learn how to scale multi-channel campaigns for a major US brand Impact:

Your work will directly contribute to the company's revenue and growth Culture:

We value transparency, data, and proactive problem-solving