Associate Manager, Product Strategy & Development

About HYBE Americas

HYBE AMERICAS, a subsidiary of HYBE Corp., is a leading global entertainment and media company at the intersection of music, film, television, technology, brands, culture and social good. HYBE AMERICAS drives innovation across the entertainment landscape through its diverse portfolio, including Blue Highway Records, the publishing company Big Machine Music and Quality Control Music in the U.S., and HYBE’s labels in Latin America and the U.S. Hispanic market. The company represents a powerhouse roster of global artists spanning multiple genres and cultures. With headquarters in Los Angeles, HYBE AMERICAS creates synergistic opportunities for artists, businesses, and brands through its integrated approach to talent development, content creation, and technological innovation that transcends industries.

At HYBE, we believe in the power of music and foster a culture built on Passion, Autonomy, and Trust.

Position Overview

We are seeking a creative and highly motivated Associate Manager, Product Strategy & Development to join our team. This multifaceted position requires a dynamic professional who can seamlessly integrate product development expertise, B2B/B2C sales acumen, and effective project management skills. The ideal candidate is both creatively driven and commercially sharp, with strong instincts for fandom-based merchandising and a proven ability to bring fan-first collections to life in alignment with artist identity and brand vision.

This is a full-time, hybrid role based in our Santa Monica office, with in-person collaboration 3 days per week and remote work 2 days per week. Candidates must be based in or willing to relocate to the greater Los Angeles area at their own expense prior to their start date — we are not offering relocation assistance for this role, though it may be considered on a case-by-case basis for select candidates.

Key Responsibilities

Product Strategy & Development

• Oversee the entire product development process, from ideation to production and distribution, ensuring alignment with artists’ identity, IP guidelines, and US business growth.
• Lead ideation sessions and concept development for each project, working closely with internal teams and HQ in Korea.
• Prepare creative briefs and spec references for designers and vendors, and oversee photoshoots to ensure accurate visual representation of merchandise.
• Build product line plans that balance hero items, price point variety, category diversity, and production feasibility.
• Monitor sample and production schedules, ensuring on-time delivery and compliance with import/export regulations.

Sales Planning & Execution

• Create and manage sales assets, including product descriptions, spec sheets, and merch decks.
• Ensure product data accuracy across platforms (SKUs, pricing, materials, sizing) and uphold brand/IP consistency.
• Support sales forecasting, revenue planning, and ERP-based order processing (SAP).
• Analyze sales performance and apply insights to optimize future product and pricing strategy.

Retail Activations Support

• Partner with the Tour Ops & Retail Activations team to prepare, deliver, and support on-site product execution.
• Evaluate event performance and fan feedback to improve merchandising at live activations.
• Identify and support opportunities for new offline distribution — including pop-ups and retail partnerships — to expand fan access and drive growth.

Qualifications

• Bachelor’s degree in design, merchandising, product development, or consumer product strategy.
• 5+ years of experience within fashion, music, entertainment, or fandom driven consumer products.
• Strong ability to translate creative concepts into commercially viable merchandise.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Lightroom) is required.
• Bilingual proficiency in Korean and English is required.
• Deep understanding of K-pop fandom culture and sentiment, and its role in merchandise demand.
• Highly organized with strong project management and cross-functional collaboration skills.
• Comfortable working in a fast-paced, deadline-driven environment.

Don't match every skill listed? Almost nobody does! Think you're a good fit anyway? Please let us know.

Salary Range

The salary range for this job is $80,000 to $90,000. This is a good faith effort at the time of posting. This range is base salary only and does not include benefits and any other compensatory components of the role.

Why Join Us

At HYBE Americas, you’ll play a pivotal role in shaping the voice and reputation of one of the most dynamic and innovative companies in global entertainment. You’ll work with some of the world’s most exciting artists and help tell the stories that define culture. We back our passion for music with benefits that take care of you, so you can bring your best to the work that inspires millions.

Benefits

• Medical, dental, and vision insurance
• Company 401(k) match up to 5%
• Flexible paid time off
• FSA
• Life insurance
• Wellhub membership that gives you access to gyms and fitness studios
• Excellent parental leave policies

***HYBE Americas is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.***