Digital Marketing Specialist - ECCO & Code 3

Digital Marketing Specialist - ECCO & Code 3Safety is where everything begins. It shapes our culture, our products, and the way we show up for our communities. Join us as we build smarter technologies that redefine fleet safety. When you help make fleets smarter, you make people safer.Boise, ID · Full-timeAbout The PositionDigital Marketing Specialist | ECCO & Code 3Location: Boise, IdahoDepartment: MarketingReports To: Brand ManagerBrands: ECCO & Code 3ECCO and Code 3 are two well-known brands in safety and warning solutions. ECCO designs and manufactures vehicle safety products for commercial, construction, utility, and work-truck markets. Its lineup includes LED warning lights, back-up alarms, and other products that keep workers and the people around them safe. Code 3 is a trusted name in public safety, building emergency lighting, sirens, and controls for law enforcement, fire, and EMS. First responders count on these products when it matters most. Our products protect people on the road and on the job site. If you want your marketing work to support that mission, we'd like to hear from you.The RoleWe're looking for a hands-on Digital Marketing Specialist to own and grow our digital presence across both brands. You'll shape strategy and also execute it: building emails, managing the website, optimizing content for search, supporting Amazon, and creating the graphics that bring our products to life. You'll work closely with product, sales, and leadership teams to drive engagement, revenue, and brand awareness.What You'll DoDigital Strategy: Build and execute integrated digital marketing plans aligned with business goals and product roadmaps.CRM Strategy: Manage our CRM, build segmentation and automation workflows, and improve customer engagement and retention.Email Campaigns: Design, build, and send email campaigns, from concept and copy through graphics, QA, and reporting.Content Strategy: Plan and produce content that supports the buyer journey across channels.SEO and AI SEO: Optimize our websites and content for traditional search and for emerging AI-driven search experiences.Website Management and QA: Maintain our websites on the back end, including updates, new pages, and ongoing QA for functionality, accuracy, and user experience.Amazon: Support and optimize our Amazon presence, including listings, content, and performance.Graphic Design: Create on-brand marketing assets for web, email, social, Amazon, and product launches.Analytics and ROI: Track, analyze, and report on campaign and channel performance, and turn the data into clear recommendations.Product Launch Support: Partner with cross-functional teams to plan and execute launch campaigns and materials.Video Editing (as needed): Assist with basic video editing to support campaigns and product content.What You BringRequiredBachelor's degree in marketing, digital media, graphic design, or a related fieldMinimum of two (2) years of experience in digital marketing or a similar roleStrong graphic design skills (portfolio required)Hands-on CRM experience, including segmentation, automation, and reportingExperience building and deploying email campaignsBack-end website management experience (CMS, e-commerce platform, or similar)Working knowledge of SEO best practicesProven ability to develop and execute digital strategyComfort with analytics tools and using data to guide decisionsStrong PlusAmazon management experience (Seller/Vendor Central, listing optimization, A+ content)3D product rendering experienceContent writing skillsVideo editing experienceExperience in manufacturing, automotive, or B2B/B2C hybrid marketsPhysical Demands and Work EnvironmentThe physical demands and work environment described here are representative of those encountered while performing the essential functions of this job. The role is primarily performed in an office setting. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Frequently communicates in person, by telephone, and by video conference and reads documents, reports, drawings, order information, and computer screens.Regularly uses a computer and other standard office equipment and may stand or walk through the office.May occasionally be exposed to noise, moving equipment, and other conditions typical of a light-manufacturing environment; required personal protective equipment must be used in designated areas.The above statements are intended to describe the general nature of work performed by the team members assigned to this job. All team members must comply with Company policies and applicable laws.We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.