Senior Market Research Analyst

Senior Market Research Analyst

Job Overview


Apply design thinking methodologies and futures-oriented analysis to deliver compelling, story-driven insights that inform strategic marketing decisions across our global practice areas. Synthesize intelligence from diverse external sources—industry publications, market reports, economic data, and databases—to identify emerging patterns, anticipate future scenarios, and produce forward-looking intelligence that positions the firm for smart growth.


Our Offerings


At Perkins&Will, we are committed to supporting the well-being and growth of our team members. We offer a comprehensive benefits package that includes:

• Medical, dental, and vision insurance
• Wellness programs and mental health support
• Short- and long-term disability (STD/LTD)
• Life insurance
• 401(k) retirement plan
• Generous paid time off (PTO)

Our employee experience is enriched by a hybrid and flexible work environment, enabled by advanced technology and collaborative tools. Our hybrid model will empower you to balance your life and work commitments.


We also provide:

• A professional development stipend and dedicated time for continuing education
• Performance-based bonuses
• Engaging studio initiatives and events
• Active firmwide affinity groups and leadership development opportunities

Above all, our culture is grounded in a firmwide commitment to Justice, Equity, Diversity, and Inclusion (JEDI)—a core foundation of everything we do.


Key Responsibilities

Research & Strategic Foresight

• Monitor and analyze publications, reports, economic indicators, and databases to identify signals, emerging trends, and strategic opportunities

• Conduct comprehensive company, market, economic, and geographical research to support business development and positioning

• Perform in-depth competitor analysis and market assessments across architecture, design, and built environment industries

• Apply scenario planning and futures methodologies to anticipate market shifts and identify short and long-term implications

Insight Development & Qualitative Analysis

• Synthesize information from multiple sources into clear, actionable intelligence using qualitative research methodologies

• Identify thematic trends, patterns, and opportunities across multiple data sources

• Create comprehensive market assessments and competitive intelligence reports that connect present realities to future possibilities
• In collaboration with the Market Intelligence Manager, define and manage intelligence team deliverables and coordinate the dissemination of this information on an established cadence

Strategic Communication & Storytelling

• Translate complex market intelligence into compelling narratives that resonate with internal and external audiences

• Craft story-driven insights that illuminate the implications of emerging trends and future scenarios

• Prepare intelligence briefings, presentations, and reports that weave data into meaningful narratives about market opportunities and challenges

• Distill information into accessible, engaging formats—including executive summaries—that bring possibilities to life for firmwide audiences
• Develop thought leadership content that positions the firm at the forefront of industry evolution

Methodology & Design Thinking

• Apply design thinking principles to frame research questions, explore problems from multiple perspectives, and develop innovative analytical approaches

• Collaborate with the Market Intelligence Manager to prototype and iterate on team deliverables

• Develop systems for capturing and sharing knowledge generated

• Ensure quality and analytical rigor across all deliverables while maintaining accessibility

• Mentor junior team members on analytical techniques, qualitative research methodologies, futures thinking, and narrative development best practices

• Stay current with industry trends, economic indicators, foresight methodologies, and analytical innovations

Required Qualifications

Education & Experience

• Undergraduate or master's degree in marketing, Economics, Business, Psychology, Sociology, Political Science, Design Futures, Behavioral Change, Journalism or related field

• 8+ years of experience in business intelligence, market research, strategic foresight, competitive intelligence, or economic research

• Demonstrated experience with qualitative research methodologies and futures-oriented analysis

• Strong background in synthesizing information from diverse external sources into forward-looking insights

• Excellent written and verbal storytelling and communication skills

• Experience in design, architecture, or creative industries preferred

Core Competencies

• Qualitative research : Deep expertise in thematic analysis, trend identification, and macro-level synthesis using qualitative methodologies

• Strategic foresight : Proven ability to identify signals, anticipate future scenarios, and develop long-range market perspectives

• Design thinking : Experience applying human-centered, iterative approaches to research design and problem-solving

• Storytelling : Exceptional ability to craft compelling narratives that translate complex data into memorable, actionable insights

• Synthesis skills : Ability to distill large volumes of information from multiple sources into clear patterns and implications

• Project management : Skills and ability to manage multiple research workstreams simultaneously with creative and analytical rigor

Technical Skills

• Proficiency with market intelligence platforms, research databases, and economic data sources

• Comfort working with diverse data types and translating them into visual and narrative formats

• Analytical capabilities spanning qualitative and quantitative research methodologies

• Advanced Microsoft Excel skills for data analysis and presentation

Salary Range Information


We foster a culture that is diverse and inclusive and strive for pay practices that are fair, and competitive and reflect our commitment to pay equity. Our compensation decisions include but are not limited to a candidate’s qualifications including skill sets, education, experience and training, licensure and certifications credentials if applicable, and business-related factors. This practice extends to all employees, including performance considerations for merit increases, job promotions, and transfer opportunities. We additionally review our pay practices, conduct pay equity audits, and ensure our managers are trained in our pay practices on an annual basis. At the time of posting this job advertisement, the annual pay salary range for this position is between $98,700 and $167,600 commensurate with qualifications and geographical location (Austin, Chicago, San Francisco).

Equal Employment Opportunity Statement


Perkins&Will has established and adopted an Equal Employment Opportunity Employment policy (“EEO”), which is part of the Company’s Human Resources Policy. The purpose of this EEO policy is to ensure that all employment decisions are made on a non-discriminatory basis, and without regard to sex, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity or expression, gender reassignment, citizenship, pregnancy or maternity, veteran status, or any other status protected by applicable national, federal, state, or local law. In some cases, local laws and regulations may provide greater protections than those outlined here, and employees will be covered by the laws of their local jurisdiction.

Pay Transparency Nondiscrimination Provision


Perkins&Will will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities


This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.