Social Media Coordinator

Posting Details

Posting Summary


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Posting Number
STA00667PO26


Job Family
Communications and Marketing


Job Function
Marketing Communications


USC Market Title
Marketing Communications Specialist


Link to USC Market Title




Job Level
P1 - Professional


Business Title (Internal Title)
Social Media Coordinator


Campus
Columbia


Work County
Richland


College/Division
College of Arts and Sciences


Department
CAS College of Arts and Sciences


State Pay Range
G08


USC Market Range
MRE - $49,700 $60,882 $72,065


Anticipated Hiring Range
$49,700 - $60,882


Location of Vacancy
Columbia, SC


Part/Full Time
Full Time


Hours per Week
37.5


Work Schedule

• Monday through Friday from 8:30 a.m. to 5:00 p.m.
• Must be willing to work a flexible schedule to meet the needs of the department.

Basis
12 months


Job Search Category
Communication Services

About USC


About University of South Carolina


From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service - helping to build healthier, more educated communities in South Carolina and beyond.

Veterans' Preference Statement


The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

Benefits for FTE Positions


The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.

Position Description


Advertised Job Summary


The Social Media Coordinator develops engaging, audience-focused content to support the college's marketing and communications efforts. This position creates and manages digital and social media content that promotes academic programs, highlights the value of an arts and sciences education and research, and strengthens engagement with students and alumni. The coordinator works collaboratively across the college to identify content opportunities, develop consistent brand-aligned messaging, and maximize reach across digital platforms.

Job Related Minimum Required Education and Experience

• Requires a bachelor's degree in a job related field and 1 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

Required Certification, Licensure/Other Credentials

Preferred Qualifications

• A bachelor's degree in communications, English, journalism or a related field plus three years of relevant work experience, OR a master's degree plus one year of relevant work experience.

Knowledge/Skills/Abilities

• Demonstrated knowledge of major social media platforms and best practices for the strategic dissemination of digital content in a higher education environment.
• Proficiency in computer applications, including word processing, digital media editing (photo and video), design software, and web-based tools for managing and scheduling social media content.
• Strong written communication and editorial skills, with the ability to produce clear, accurate, and audience-appropriate content.
• Ability to work both independently and collaboratively within a team setting to develop and deliver effective communications.
• Experience capturing high-quality visual content using cameras or mobile devices to support institutional storytelling and engagement.

Job Duties


Job Duty


Produces and implements social media content in alignment with established communications plans, including short-form video, graphic design, photography, and written materials across platforms. Attends classes, programs, and institutional events to capture timely and relevant content that supports strategic messaging. Conducts interviews with students, faculty, staff to gather information and develop compelling narratives. Coordinates and facilitates video production as needed, including recording content or arranging appropriate production support.

Essential Function
Yes


Percentage of Time
40


Job Duty


Maintains and manages the college's social media content calendar to ensure timely, coordinated, and strategic communications. Plans and develops social media content that supports institutional marketing and communications objectives. Monitors emerging social media trends, identifying relevant themes, formats, and best practices to inform content strategy. Shares insights and recommendations with the communications team and campus stakeholders to enhance and guide the college's overall communications efforts.

Essential Function
Yes


Percentage of Time
20


Job Duty


Manages the college's social media platforms, ensuring consistent, strategic, and brand-aligned content delivery across multiple platforms. Schedules and distributes content across platforms to maximize reach and engagement. Monitors and engages with audiences by responding to comments, messages, tags, and collaboration requests, in consultation with communications leadership as appropriate. Analyzes content performance and adjusts strategies based on data-driven insights. Prepares and delivers regular reports on social media metrics and outcomes to inform ongoing communications efforts.

Essential Function
Yes


Percentage of Time
25


Job Duty


Coordinates social media advertising initiatives in alignment with the college's communications plans, under the direction of the Communications Director and Communications Manager. Develops and implements campaign elements, including audience targeting, creative assets, and budget parameters. Monitors and evaluates advertising performance metrics, providing analysis and recommendations to optimize campaign effectiveness and support institutional marketing objectives.

Essential Function
Yes


Percentage of Time
10


Job Duty


Performs additional duties as assigned in support of the McCausland College of Arts and Sciences' communications and marketing objectives.

Essential Function
Yes


Percentage of Time
5

Position Attributes


Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

Safety Sensitive or Security Sensitive
No


Hazardous weather category
Non-Essential

Posting Detail Information


Number of Vacancies
1


Desired Start Date
10/16/2026


Job Open Date
09/01/2026


Job Close Date
10/16/2026


Open Until Filled
No


Special Instructions to Applicant


Applicants are encouraged to provide work samples or a link to an online portfolio that demonstrates relevant experience and skills. Work samples may be uploaded with the application materials, or a portfolio link may be included in the application or cover letter.Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

We are only accepting applications submitted by October 16, 2026.

The University of South Carolina offers a valuable benefits package including but not limited to:

• Health and Life Insurance
• Retirement Programs
• Paid Tuition
• Dependent Scholarships
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities

Click here to learn more about why you should work at USC.

Quicklink for Posting




EEO Statement


The University of South Carolina does not discriminate in employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender, gender identity or expression, genetic information, military status, national origin, pregnancy, race, religion, sex, sexual orientation, veteran status, or any other protected category under applicable law.