Director, Digital Marketing and Strategy (Distribution)

Job Summary Title: Director, Digital Marketing and Strategy (Distribution) Reports to: President, Distribution and VP, Digital Marketing & Strategy Location: New York, NY (In-Person, 5 days a week) Responsibilities Lead, mentor, and grow a team of digital marketing specialists, fostering a culture of innovation, data-driven decision-making, and professional development. Develop and execute digital marketing, sales, and content distribution strategies for clients; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases. Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives. Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist-generated content. Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties. Grow artist awareness, site traffic and content syndication through third‑party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes, and exclusive content promotions to drive revenue. Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners. Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches. Qualifications 7-8+ years of experience managing the use of and/or relationships with digital distribution and social platforms. Extensive knowledge of and passion for the music market. Experience managing high performing teams in a fast‑paced environment. In-depth understanding of social media platforms, industry trends, new technologies and digital music services. Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously. Highest attention to detail. Track record building and maintaining strong business relationships. Strong oral and written communication skills. Drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible. Bachelor’s degree in a related field preferred. Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms. Experience working with social management and listening platforms. Experience working with content management systems, especially WordPress. Knowledge using basic audio, photo and video editing programs. Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa. Compensation $128,000.00 USD – $160,000.00 USD, based on market location, qualifications, skills, and experience. Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains. Benefits Medical, vision, dental, and mental health benefits for you and your family; access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA). Free concert tickets. Paid time off, including paid holidays, sick time and floating days. Career development programs with School of Live. 401(k) program with company match. #J-18808-Ljbffr Roc Nation, LLC