Director of Brand Strategy & Experience- Shaw Contract

Director of Brand Strategy & Experience

The Director of Brand Experience is responsible for shaping how the Shaw Contract brand comes to life across every customer touchpoint ensuring a consistent, differentiated, and meaningful experience that strengthens customer relationships and drives business growth.

This role blends strategy, cross-functional leadership, and execution - connecting Brand, Creative, Digital, Customer Experience, Communications, Sales, and Segment teams to deliver a cohesive, customer-centric brand experience across physical and digital environments. This role is based in Cartersville, GA and works in a hybrid way with 3-5 days / week required in office.

Key Responsibilities

• Develop and execute a holistic brand experience strategy aligned with Shaw Contract's growth priorities
• Ensure consistency and quality across all customer touchpoints including events, showrooms, communications, digital platforms, and partnerships
• Identify opportunities to strengthen emotional connection, increase differentiation, and build customer loyalty
• Align brand experience initiatives with enterprise brand and commercial strategies
• Partner with Customer Experience and Insights teams to gather feedback, identify trends, and translate insights into actionable strategies
• Champion customer-centric thinking across the organization
• Monitor customer sentiment, market dynamics, and competitive landscape to inform decisions
• Serve as a connector across Brand, Creative, Digital, Sales, Product, and Segment teams to ensure alignment and integrated execution
• Partner with Sales Leadership and Regional Vice Presidents to align brand experience with market strategies and growth opportunities
• Lead and support external communications, thought leadership, and storytelling initiatives that elevate brand visibility and industry reputation
• Guide the strategy and execution of trade shows, showroom experiences, and key events to ensure they are meaningful, memorable, and differentiated
• Partner with Digital teams to ensure online journeys reflect and enhance the overall brand experience
• Collaborate with the Creative team to ensure campaigns, environments, and content reflect the intended brand experience
• Identify and scale market opportunities in partnership with Sales and Segment leaders

Requirements:

• Bachelor's degree in Marketing, Business, or a related discipline, with 10+ years of progressive marketing experience; or an equivalent combination of education and experience.
• 1+ years of direct leadership experience
• Ability and willingness to work in a hybrid way at the Create Centre, Cartersville GA campus 3-5 days a week depending on the needs of the business, travel schedule and collaboration focus.
• Ability and willingness for US travel up to 35%

Highly Preferred Experiences and Skills:

• Commercial interiors experience
• Experience leading brand strategy
• Experience with P&L management, including budgeting, forecasting, and financial performance analysis

Key Competencies:

• Create Strategic Plan
• Demonstrate Strategic Influence
• Demonstrate Customer Orientation
• Demonstrate Inclusive Leadership
• Coach & Develop Others
• Drive Innovation

Shaw Benefits Include:

• Medical, dental, and vision insurance
• Life insurance and disability coverage
• Tuition reimbursement
• Employee assistance program
• Health savings account
• Paid Time Off
• Parental Leave
• 401K and Retirement Plans
• Product discounts for employees
• Adoption assistance
• Shaw Family Health Center (Dalton, GA, and Cartersville, GA, locations)