Senior Marketing Manager
Clarivate Analytics US LLC
Clarivate is seeking a dynamic Senior Customer Marketing & Enablement Manager to support our Intellectual Property division. In this role, you will be responsible for driving strategic customer engagement and empowering adoption across the IP Management Software portfolio. This role sits at the intersection of customer marketing and go-to-market enablement, owning the programs, content and tools that support adoption and ongoing use of our solutions.You will define how we tell our story and deliver our value-shaping product narratives, customer stories and lifecycle experiences that bring our capabilities to life.
About You - experience, education, skills, and accomplishments...
Bachelor's degree or equivalent relevant work experience
7+ years of experience in B2B marketing, with strong experience in customer marketing, lifecycle marketing, or enablement
2+ years of experience working with global, cross-functional go-to-market teams
2+ years of experience in professional storytelling and writing, creating high-impact thought leadership and customer content (white papers, case studies, POVs)
It would be great if you also had...
An MBA or advanced degree
Product Marketing experience in software, data, or services
B2B Product Marketing experience
Prior experience working in the intellectual property industry
Strong understanding of customer lifecycle, success models, and adoption frameworks
What you will be doing in this role?
Design and execute customer marketing strategies that drive adoption, retention and expansion
Build and scale lifecycle programs-from onboarding through renewal, advocacy and community
Translate product capabilities into clear, outcome-driven messaging and lead customer communications (including product updates and release comms)
Develop high-impact content and thought leadership (white papers, case studies, enablement, campaigns)
Partner across Marketing, Product, Sales, and Customer Success to deliver a unified customer experience, including executive engagements and events
Measure and optimize performance, linking programs to adoption, retention and advocacy outcomes
About the Team
The ClarivateIPmarketing team partners closely with product, sales, and marketing to advance the category strategy and key go-to-market initiatives. Together, we help our customers make faster, more informed decisions for building, protecting, and commercializing innovation. As part of the broader marketing organization, we collaborate closely with industry, demand, and field marketing colleagues to deliver compelling narratives that support solution selling.
Hours of Work
This is a full-time permanent position basedremotely in Boston, MA. This position may require occasional business travel.This position requires a working schedule Monday - Friday with some scheduling flexibility available around core working hours.
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At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
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