Vice President, Marketing

Role Purpose The Vice President of Marketing leads the Marketing Business Partner (MBP) function, serving as the primary marketing interface to Highspring's business units. This role ensures enterprise and integrated strategies are effectively translated into Business Unit-specific strategies, market opportunity campaigns, and field execution that drive adoption, relevance, and measurable business impact. This role serves as marketing's strategic partner to the business, driving Business Unit GTM strategies that connect enterprise priorities to market opportunities, growth goals, and measurable execution. Core Responsibilities Marketing Business Partner Leadership Lead, develop, and manage the MBP team aligned toHighspring'sbusiness units. Establish clear standards forBusiness Unitengagement, intake, prioritization, and delivery. Act asescalationpoint forBusiness Unitmarketing needs and alignment challenges. Develop standardizedQBR,brief, meeting, and presentation templates to clearlydisseminateinformation to business stakeholders. Business UnitStrategy & Market Opportunity Campaigns Partner withBusiness Unitleaders to defineBusiness Unit-specific marketing strategies aligned to enterprise priorities. Identifyand lead market opportunity campaigns that addressBusiness Unitgrowth goals, client segments, and regional dynamics. EnsureBusiness Unitstrategies reinforcethe enterprise and integratedsolutionsnarrative. Go-to-Market Strategy Definition & Refinement Partner with Business Unit leaders to define and refineGTMstrategies aligned to revenue goals, market demand, target audiences, buyer triggers, and growthpriorities. Translate Business Unitobjectivesinto GTM priorities, including segments,channels, positioning,enablement, andcampaigns. Use market,field,competitive, and performance insights tovalidateGTM assumptions andimprove relevance, adoption, and pipeline impact. Create feedback loops with Business Units and field teams to refine messaging, campaigns, enablement, and activation based on market performance. Enterprise Strategy Translation & Adoption Translate enterprise and integrated solutions campaigns into actionableBusiness Unitactivation plans. Ensure MBPs drive consistent adoption across regions, producers, and delivery teams. Provide feedback loops from the field to inform enterprise strategy refinement. Stakeholder Management & Enablement Build trusted relationships withBusiness Unitleadersandsales leadership. Lead and coordinate quarterly business reviews to present marketing updates to business unit leaders. Ensure marketing is viewed as a proactive partner, not a reactive service desk. Drive clarity on roles, expectations, and timelines to reduce rework and last-mile churn. Establish best practices on communication and management of stakeholder marketing requests Decision Rights & Authority OwnsBusiness Unitmarketing prioritization and MBP resourcing decisions. Accountable for ensuring allBusiness Unitactivity aligns to enterprise messaging guardrails. Final decision-maker onBusiness Unit-specificrequests,executionplansand market opportunity campaigns. Success Measures Business Unitleader satisfaction and trust Adoptionand usage of marketing campaigns and resourcesto drive sales activity and engagement Align marketing influenced revenue to business growth goals and initiatives Clear communication channels for marketing to share insights at both leadership and field level Reduction in rework, last-minute changes, and decision re-litigation Performance and development of MBP team Defined and adopted Business Unit GTM strategies that improve market relevance, sales activation, and pipeline impact Required Qualifications 10+ years of B2B marketing experience, including at least 5 years leading a team Bachelor's degree in Marketingor related field Demonstrated ownership of go-to-market strategy: segmentation, positioning, campaign development, and field enablement, tied to specific revenue or growth goals. Experience managing relationships with senior business leaders, including P&L owners and sales leadership, in settings where marketing had to earn its seat rather than assume one. Experience translating enterprise-wide strategy or messaging into business-unit-specific plans that field teamsactually adopt. Comfortable being the final decision-maker on Business Unit-specific execution while holding the line on enterprise messaging guardrails Understands the role technology plays in driving and measuring GTM performance (e.g., CRM, marketing automation, tagging, attribution) Preferred Qualifications Background in professional services, consulting, or staffing, multi-business-unitor multi-brand B2B organizations Experience building standardized operating rhythm, including QBRs, intake processes, and briefing templates, across multiple business units or regions. Exposure to marketing-sourced or marketing-influenced pipeline reporting, even without full ownership of attribution. Determining compensation for this role (and others) at Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law, Highspring believes that the following salary range reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure to be between the range below. The individual may also be eligible for a variety of bonus and financial incentives based on individual and company performance. Base Compensation Range $215,000 — $270,000 USD #J-18808-Ljbffr