Senior Media Strategist

About KHM Karsh Hagan Madden (KHM) is an independent marketing agency formed through the merger of Karsh Hagan and Madden Media with 5 decades of creative and strategic legacy with 1 unified shop! We blend bold storytelling with precision media, PR, geospatial targeting, and observation-led strategy to help brands close the gap between how they are seen and how they are felt. Madden built our reputation in destination marketing and tourism. Karsh has spent years building brands in healthcare, banking, higher education, and retail alongside it. Together, we believe the strongest brands build communities, and our goal is to differentiate them in a world where consumers want something that means something to them. Find out more at About the Role We're seeking a Senior Media Strategist to lead the development, execution, and optimization of integrated media campaigns. This role sits at the intersection of strategy, analytics, and collaboration-responsible for translating client goals into high-performing media plans that reach the right audience at the right time. You’ll partner with internal teams, clients, and vendors to build smart, data-informed strategies, oversee campaign execution, and continuously optimize performance. This role also plays a key part in mentoring junior team members and contributing to overall media team excellence. What You’ll Do Develop and lead omni-channel media strategies aligned to client objectives and KPIs Conduct audience, competitive, and industry research to inform media planning and optimization Determine strategic media mixes using research tools and data insights Collaborate with creative, account, and client teams to ensure cohesive campaign execution Oversee campaign setup, performance monitoring, reporting, and ongoing optimizations Manage budgets, media authorizations, vendor relationships, and billing reconciliation Translate performance data into actionable insights and future-facing strategies Stay current on media trends, emerging channels, and new opportunities Mentor and support junior team members, fostering growth and collaboration Contribute to new business efforts, agency POVs, and internal training initiatives What You Bring 3-5+ years of paid media planning and/or buying experience (agency or in-house) Strong analytical mindset with the ability to turn data into meaningful insights Experience with media research tools (e.g., MRI, GWI, Vivvix) and planning platforms Excellent communication and presentation skills Proven ability to manage multiple projects, priorities, and deadlines Detail-oriented with strong organizational and problem-solving skills Proficiency in spreadsheets and media planning tools (Excel/Google Sheets, etc.) Collaborative mindset with a positive, proactive attitude Experience in travel and tourism is a plus Don’t Meet Every Requirement? That’s okay! At Karsh Hagan Madden, we believe diverse backgrounds, perspectives, and experiences make us stronger. If this role excites you but your skillset doesn’t line up perfectly with the qualifications above, we still want to hear from you. Who knows-you might bring something to the table we didn’t even know we needed. Perks & Benefits Competitive compensation. Medical, dental, vision, and additional benefits to support you and your family. 401(k) with Traditional and Roth options, plus a company match. Flexible PTO and paid holidays. The tools and technology you need to do your best work. Come for the Work. Stay for the People. At Karsh Hagan Madden, we’re passionate about doing great work-and having fun while we do it. Here’s what you can expect: A supportive team that’s invested in your success. Opportunities to grow through mentorship, professional development, and meaningful new challenges. A collaborative culture where curiosity, creativity, and fresh ideas are always welcome. The chance to make an impact, contribute your unique perspective, and help shape great work. A workplace that values who you are, the ideas you share, and your potential to grow. About the Interview Process We like to keep it simple and transparent. Here’s what the process may look like: Round 1 A friendly chat with our Recruiter to get to know you and share more about the role. Round 2 A conversation with the Media Director to dive deeper into the role and team fit. Round 3 A final conversation with the Team Leads if needed. Note: Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don’t worry-we’ll let you know in advance! Heads up: At this time, we do not offer Visa sponsorship or relocation services. KHM is an Equal Opportunity Employer. #LI-REMOTE #J-18808-Ljbffr Karsh Hagan