Scenario-Led Growth Product Manager - TikTok Shop

Responsibilities

About the team: The Scenario-Led Growth team focuses on unlocking step-change growth opportunities through high-impact commerce scenarios such as Live and Auction. We combine deep user segmentation, content understanding, and cross-functional execution to drive breakthrough improvements in new user acquisition (DAC) and mid/long-term value growth (MAC). Responsibilities: - Define and execute growth strategies for key commerce scenarios (e.g., Live, Auction) to drive step-change improvements in DAC and MAC. - Leverage user segmentation and behavioral insights to identify high-potential growth opportunities within specific scenarios. - Partner closely with cross-functional teams including Content, Creator, Ops, Marketing, and Algorithm to deliver integrated growth solutions. - Design and scale scenario-specific growth mechanisms, including traffic allocation, incentives, and content-product integration. - Drive experimentation strategy to measure incremental impact on acquisition, engagement, and conversion metrics. - Identify structural gaps in current user journeys and build product solutions to unlock scenario-based growth. - Translate insights into repeatable frameworks that can scale across categories and markets.

Qualifications

Minimum Qualifications: - Bachelor's degree or above, experience in product management, growth, or strategy roles in consumer tech or e-commerce. - Strong problem-solving skills with ability to operate in ambiguous, fast-moving environments. - Experience working cross-functionally to deliver complex initiatives. - Data-driven mindset with ability to evaluate performance and iterate quickly. - Experience in content-commerce, live streaming, or auction-based platforms. - Familiarity with user segmentation and growth frameworks (DAC, MAC, lifecycle). - Exposure to experimentation and performance-driven product optimization. Preferred Qualifications: - Experience in e-commerce is a plus.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $176320 - $296020 annually.


Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.


Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).


The Company reserves the right to modify or change these benefits programs at any time, with or without notice.


For Los Angeles County (unincorporated) Candidates:


Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:


1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;


2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and


3. Exercising sound judgment.


About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.


We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.


Diversity & Inclusion


TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at