Data Scientist II - Marketing Automation Performance Analytics

Data Scientist Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Expedia Group is seeking an innovative Data Scientist to transform how we understand and optimize organic search performance across SEO and AEO (AI-enabled search). You'll build and maintain the AI and automation layer that powers performance intelligence for Expedia Group's retail brands including Expedia, Hotels.com, and Vrbo, enabling faster, deeper, and more scalable analysis without linearly scaling manual effort. This role sits at the intersection of analytics, automation, and AI. You'll design agent-assisted workflows, automate recurring performance analysis, build proactive anomaly detection systems, and create feedback loops that continuously improve how the team diagnoses performance drivers, identifies opportunities, and supports strategic decisions. You'll partner closely with marketing analysts and leadership to translate business questions into automated analytical workflows, leveraging tools like Claude, GPT, SQL, Python, and internal data platforms. If you're passionate about using AI to make analytics teams more effective, not just faster at doing the same work, this is your opportunity to build the operating model for marketing performance in the age of AI. In this role, you will: Design, build, and maintain an automation and AI layer for recurring performance workflows including weekly/monthly reporting, anomaly detection, and performance deep dives Develop agent-assisted analytical workflows that accelerate root-cause diagnosis, surface insights earlier Partner with performance analysts to translate business questions into reusable, automated frameworks that improve over time through feedback loops Create clear, actionable outputs (automated commentary, visualizations, structured insights) that reduce manual effort while maintaining analytical rigor and business context Support performance deep dives with rapid data exploration, segmentation analysis, and diagnostic workflows that combine domain knowledge with technical automation Continuously refine prompts, agent logic, and analytical outputs based on stakeholder feedback, changing KPIs, algorithm updates, and evolving business questions Experience and qualifications: 2+ years of experience in a highly analytical role (marketing analytics, data science, business intelligence, marketing automation, or comparable product analytics role) Bachelor's or Master's with analytical focus (Computer Science, Data Science, Mathematics, Economics, Statistics, etc.) or equivalent related professional experience Proven ability to translate ambiguous business problems into structured, repeatable analytical solutions Experience with marketing analytics platforms and datasets (Google Analytics, Adobe Analytics, Tableau, or similar BI tools); organic search (SEO/AEO) knowledge is a strong plus Results-driven with an operational mindset, focused on building tools and systems that deliver sustained value, not just one-off analyses Excellent communication and collaboration skills; able to work cross-functionally with analysts, product managers, and business stakeholders to co-design solutions Self-directed learner who thrives in a fast-paced environment and is comfortable iterating on solutions based on feedback and changing requirements Strong Skills in SQL and Python; comfortable building automated pipelines and integrating multiple data sources Preferred qualifications: Demonstrated proficiency in AI and automation applications within analytics or marketing, specifically experience building workflows with GenAI to automate analysis, reporting, or insight generation. Hands-on experience with prompt engineering, retrieval-augmented generation (RAG), embeddings, or multi-modal AI applications Familiarity with organic search (SEO) or agentic search (AEO) performance drivers, ranking systems, and key metrics Experience building or contributing to analytics platforms, data pipelines, or internal tools that scale analytical capabilities Background in growth marketing, performance marketing, or e-commerce analytics Knowledge of advanced statistical or machine learning techniques applied to marketing measurement or optimization problems The total cash range for this position in Seattle is $112,000.00 to $156,500.00. Employees in this role have the potential to increase their pay up to $179,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent ( IATAN ) membership. View our full list of benefits. Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. Expedia Group