Process Instrumentation Vice President of Marketing

Job Description

Job Description

 

Have you lead strategic marketing initiatives in North American process instrumentation? This position is for you!

The successful candidate will manage and set the strategic direction of Marketing, local Product Management, and Industry Managers for our process instrumentation company. The VP of Marketing will be a member of the Executive Team, reporting directly to the CEO. Lead activities of the department by performing the following duties personally or through subordinate managers. 

Essential Duties and Responsibilities  include the following. Other duties may be assigned.

Establish, promote, and increase KROHNE brand name and market recognition in North America.

Lead a team of local Product Managers and Industry Managers that will determine North American market and product requirements and ensure they are addressed by R&D. 

Work closely with Corporate Marketing to promote and link the North American message to that of the KROHNE Group. 

Solicit and direct sales leads and opportunities to Direct and Independent Representative Sales Channels.
Support Sales efforts by finding and helping develop new or underserved markets and industries.

Formulate and execute strategies to expand market presence and increase revenue streams.

Identify new business and partnerships to drive new revenue sources in North America. Assist the sales team with negotiation and closing of new business through direct involvement, oversight and collaboration with key stakeholders.

Regularly benchmark competition and communicate findings to local and international Management

Develop training related to products and industries for existing staff and continuously improve on-boarding training for direct employees.

Develop marketing campaigns targeted for the North American market.

Review market analyses to address customer needs, price schedules, and discount rates. 

Direct staffing, training, and performance evaluations to develop and control business development and sales support program. 

Represent company at trade association meetings, committees, and trade shows to promote product, services and solutions. 

Direct and support departments within the organization to prepare technical publications.

In conjunction with the CEO, evaluate and approve budget, expenditures, and appropriations for sales support, marketing and travel activities. 

In conjunction with the executive team, analyze, guide and control monthly & annual expenditure of the company, paying special attention to profit and loss in subordinate departments to conform with budgetary requirements. 

Location

This position is located at KROHNE’s North American Headquarters in Beverly, MA. 

Supervisory Responsibilities  Directly supervises Marketing, Director of local Product Management, Industry Managers, and others as deemed necessary by the CEO in North America. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. 

Competencies 
To perform the job successfully, an individual should demonstrate the following competencies: 

Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics. 

Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others. 

Oral & Written Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings; Writes clearly and informatively; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information. 

Managing People - Takes responsibility for subordinates' activities; Makes self available to staff; Maintains confidentiality; Delegates work assignments; Gives authority to work independently; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Gives appropriate recognition to others; Continually works to improve supervisory skills; Displays willingness to make decisions; Exhibits sound and accurate judgment; Includes appropriate people in decision-making process.

Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Promotes a harassment-free environment; Builds a diverse workforce. 

Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values. 

Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments; Responds promptly to internal and external needs. 

Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events. 

Qualifications  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Education and/or Experience  Four-year college or university program degree; or two to four years related experience and/or training; or equivalent combination of education and experience. 7-10 years of strategic marketing experience preferred. 

Language Skills  Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors. 

Mathematical Skills  Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. 

Reasoning Ability  Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. 

Computer Skills  To perform this job successfully, an individual should have knowledge of Contact Management systems; Internet software; Order processing systems; Spreadsheet software and Word Processing software. 

Physical Demands  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to use hands to finger, handle, or feel and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and distance vision. 

Work Environment  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
The noise level in the work environment is usually moderate.

Travel: Up to 60% domestic and international travel is required for this role. The person must remain eligible for a Passport at all times.

 

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