Creator & Partnerships Manager

Job Description

About We Feed Raw

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We Feed Raw is changing the way people feed their dogs by making it easier to understand, trust, and actually feed quality nutrition every day. Recognizing that dogs are healthiest and happiest when fed a natural, minimally processed diet, we offer raw protein-rich meals and treats, delivered to dog owners nationwide. Unlike ultra-processed kibble, our meals contain over 85% meat, use human-grade ingredients, and have no fillers. We purposefully use raw meat to retain the most natural nutrients, then use high-pressure pasteurization and third-party testing to make raw feeding safe and simple. With more than 20 million meals delivered, recognition as the 2026 Pet Innovation Awards Frozen/Raw Product of the Year, and a spot on the Clean Label Project’s Clean 16, We Feed Raw is a trusted leader in pet nutrition.

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About the Role

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Performance-driven storytelling is at the core of our growth engine. We’re looking for an exceptional Creator & Partnerships Manager to build a scaled network of creators who produce high-volume, high-performing organic and paid content to further fuel our growth. 

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Because We Feed Raw sits at the intersection of pet care, health and wellness, we look to partner with a diverse group of creators, including professional UGC creators, wellness influencers, trainers, breeders, and more. This is not a traditional influencer relations role; it's a sourcing and content-operations role focused on volume, consistency, and content that performs in ads (primarily through whitelisting/partnership ads on Meta, TikTok, and YouTube). You'll build a roster of 50+ creators and own the full workflow—from handing off briefs to collecting assets, revisions, approvals and organization—while staying ahead of platform trends so our content briefs stay fresh and effective. 

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This role will have significant exposure to leadership and work collaboratively across our marketing, brand, creative team, and customer care. You will be at the core of introducing pet owners to the transformational power of raw feeding and will have an impact every day.  

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What You'll Do

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• Creator strategy: Work collaboratively with our Creative Strategist and Growth team to develop a creator and partnerships strategy that supports paid and organic social growth, brand awareness and customer acquisition.
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• Creator sourcing at scale: Continuously identify and recruit new creators — prioritizing content quality, aesthetic fit, and ad performance potential over follower count. Build a repeatable sourcing process (not one-off outreach) to keep the pipeline full given natural churn.
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• Content pipeline management: Manage recurring content cadence across 50+ creators — briefing, collecting, reviewing, and approving assets on schedule. Chase down late deliverables and manage non-performers out of the roster.
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• Product seeding: Coordinate with creators and our Care team to ensure timely product seeding, delivery, and a flawless product experience.   
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• Contract, deliverables, results and payment tracking: Maintain a clean, scalable system of record for contracts, usage rights, deliverable requirements, payment terms, and sharing results with creators. 
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• Communications at volume: Handle day-to-day creator communications efficiently — briefs, updates, running campaigns, and clear processes for maintaining relationships and keeping partners engaged with the brand.
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• Trend & platform monitoring: Track viral content formats, sound/format trends, and new in-platform partnership tools (Meta Partnership Ads, TikTok Creator Marketplace, YouTube BrandConnect, ShopMy spotlights, etc.) and translate them into direction for what creators should be making next.
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• Performance feedback loop: Work with the paid media/analytics team to understand which creators and content styles actually perform in ads, and double down sourcing and briefing around what's working.
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What You Bring

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• 3+ years in creator/UGC sourcing, influencer marketing, or brand partnerships — agency or in-house at a D2C consumer brand. Experience specifically with whitelisting, partnership ads, or UGC-for-paid-media programs is a strong plus.
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• Proven experience managing a high volume of creator relationships or contracts simultaneously (not just a handful of high-touch partnerships).
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• Deep, current fluency in social (Instagram, YouTube, TikTok) and affiliate/creator platforms (ShopMy, LTK) — you know the latest trends, tools and features
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• Familiarity with paid social performance metrics and creative analysis (not just organic engagement)
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• Excellent written and verbal communication; you clearly communicate and manage expectations
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• Highly organized — comfortable tracking multiple contracts, deadlines, and deliverables simultaneously and at scale (spreadsheets, AirTables, project management tools a plus)
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• Attention to detail with contract terms and budget conversations
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• Genuine excitement to work in the pet/dog space
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• Bonus: experience in pet, wellness, or lifestyle space
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Benefits

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• Competitive salary (given company size and stage) 
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• Medical, dental and vision insurance
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• 401k matching up to a portion of salary
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• Unlimited PTO
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• Flexible location, with preference for hybrid in New York area (in-office 1-2 days per week)
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