Field Marketing Specialist - Events

Shift delivers AI agents that transform insurers' most critical work. By combining deep industry expertise and unmatched data resources, Shift provides proven results that have earned the trust of hundreds of the world's leading insurers. Our insurance-grade AI is accurate, explainable, and secure—empowering human experts to move with unmatched speed, total confidence, and a renewed focus on the people they serve. Our culture is built on innovation, trust, and a drive to transform the insurance industry through our SaaS platform. We come from more than 50 different countries and cultures and together we are creating the future of insurance. As an Events Marketing Specialist on the North American field marketing team, you will report directly to the Senior Event Manager to support our regional event strategy. Your primary focus will be driving pipeline generation and acceleration within target accounts for the North America Health and Life line of business, while also providing critical operational support for major Property and Casualty events. In this role, you will collaborate deeply across cross‑functional marketing teams and maintain strong relationships with vendors, external partners, and regional sales teams. This role is expected to be in the office 1 day per week, and can expect travel to 4-6 events per year. What Your Impact Looks Like End-to-End Event Strategy & Execution: Research industry and regional events, maintain the master calendar, and independently manage comprehensive project plans, logistics, promotional items, and shipping. Sponsorships & Stakeholder Management: Pitch and secure speaking or sponsorship opportunities while partnering with internal Subject Matter Experts (SMEs) and maintaining the primary relationship with the regional sales team. Campaign Promotion & Digital Execution: Drive in-person and virtual event attendance by building target lists, emails, and landing pages in HubSpot, and overseeing the creative production of promotional materials. Vendor Procurement & On-Site Management: Serve as the main point of contact for external vendors, directly managing procurement, contract negotiations, deliverables, and flawless on‑site execution. Lead Processing, Analytics & Reporting: Track, qualify, and upload event and webinar leads in Salesforce.com, and communicate impact through event launch announcements, post‑activity recaps, and data‑driven result reports. What You’ll Need to Succeed Event Savvy: You bring a Bachelor’s degree in Business, Marketing, or Communications (or equivalent experience), alongside 2–3 years of proven success independently executing B2B conferences, tradeshows, and webinars. Action Oriented: You proactively take ownership of tasks and push initiatives forward without waiting for direction, stepping in to support cross‑functional teams and connect the right people to resolve bottlenecks, anticipate needs ahead of deadlines, and maintain delivery momentum even when conditions are not perfect. Tool Fluent: You possess strong operational experience utilizing CRM and Marketing Automation systems (ideally Salesforce.com and HubSpot) to source emails, manage campaign lists, and track deliverables. Detail Oriented: You have excellent project management skills and can coordinate multiple fast‑paced marketing initiatives simultaneously without letting quality or deadlines slip. Relationship Driven: You excel at cross‑functional alignment, gracefully managing internal sales expectations and vendor partnerships with high emotional intelligence and empathy. When handling last‑minute contract negotiations, shipping delays, or high‑pressure logistics, you remain calm, focus objectively on the solution, and maintain absolute professionalism. Growth Minded: You actively share post‑event lessons learned with your peers, appreciate feedback, and champion an appetite for ongoing learning and operational change. You experiment with new outreach approaches, virtual formats, and marketing materials, treating unexpected setbacks as data to continuously refine future event strategies. The range listed is for base compensation. Your actual base salary will vary based on factors including location and individual qualifications objectively assessed during the interview process. In addition to base salary, your total rewards package will include additional components such as incentive pay and benefits. If you’re interviewing for this role, speak with your Talent Acquisition Partner to learn more about the specific details for this position. Base Salary Pay Range: $65,000 USD – $75,000 USD Benefits Flexible remote and hybrid working options Competitive Salary and a variable component tied to personal and company performance Multiple Learning and Development opportunities, including Focus Fridays, a half‑day each month to focus on learning and personal growth Generous PTO and paid holidays Mental health benefits 2 MAD Days per year (Make A Difference Days for paid volunteering) Additional benefits may be offered by country, based on your eligibility - ask your recruiter for more information. Intern and Apprentice positions may receive some of these benefits - ask your recruiter for more details. Equal Employment Opportunity Statement At Shift we strive to be a diverse and inclusive workforce. We welcome applications from and hire people who will contribute to the diversity of our company, without regard to race, color, religion, marital status, age, national or ethnic origin, physical or mental disability, medical condition, pregnancy, genetic information, gender identity or expression, sexual orientation, or other non‑merit criteria. Shift Technology is committed to providing reasonable accommodations for qualified individuals with disabilities in our application and employment process. Should you require accommodation, please email View email address on click.appcast.io and we will work with you to meet your accessibility needs. Please be aware of scammers and only trust correspondence that comes from emails ending in "shift-technology.com". We will never do initial outreach to you via Whatsapp/Text/SMS, never ask for banking information or personal identification numbers (ex. Social Security Number) as part of our recruitment process. Shift Technology does not accept unsolicited CVs from recruiters or employment agencies in response to the Shift Technology Careers page or a Shift Technology social media post. Any unsolicited CVs, including those submitted directly to hiring managers, are deemed to be the property of Shift Technology. #J-18808-Ljbffr Shift Technology