Customer Marketing Manager

THE POSITION FanDuel is seeking a Customer Marketing Manager to lead lifecycle strategies for FanDuel Predicts, driving engagement and long‑term customer value across every stage of the user journey from onboarding and activation to retention and re‑engagement. This role is responsible for developing and optimizing end‑to‑end lifecycle programs that deepen customer participation across the broader FanDuel ecosystem. You will partner closely with cross‑functional teams including Acquisition, Promotions, Brand, Commercial, Marketing Technology, Product Marketing, Data Science, Product, and Customer Service. You will combine data‑driven insights with innovative marketing approaches to deliver personalized, high‑impact campaigns that improve conversion, retention and re‑engagement, as well as increase customer lifetime value and engagement. This is an exciting opportunity to shape how FanDuel connects with and grows its customer base at scale. In addition to the specific responsibilities outlined below, employees may be required to perform other duties as assigned by the Company to meet evolving business needs. THE GAME PLAN Own the end‑to‑end lifecycle strategy from ideation through execution and analysis, including audience definition, campaign delivery and performance measurement. Design and optimize lifecycle strategies, communications and product journeys that drive engagement across all stages of the customer lifecycle from onboarding and activation to retention and re‑engagement. Develop and own the lifecycle marketing roadmap, aligning initiatives to business goals and prioritizing opportunities. Partner with commercial, analytics and product teams to identify key opportunities across the lifecycle, including onboarding friction, engagement drivers and churn risks, and translate insights into actionable strategies. Develop and implement segmentation strategies based on behavioral, transactional and predictive data to maximize campaign relevance and effectiveness. Lead a test‑and‑learn roadmap focused on improving activation, engagement, retention and long‑term customer value. Monitor lifecycle performance and feed insights back into strategy to continuously refine user journeys, identifying drop‑off points, key engagement triggers and optimisation opportunities. Drive personalization and automation by leveraging real‑time signals to deliver the right message, at the right time, through the right channel. Collaborate with marketing technology and data teams to enhance automation capabilities, audience targeting and measurement frameworks. Partner on market insights, data science and product roadmaps to improve lifecycle outcomes and deepen understanding of customer behavior. Serve as a subject‑matter expert on lifecycle marketing best practices, influencing broader marketing, product and promotional strategy across the business. Mentor and support junior team members, providing guidance on lifecycle strategy, campaign execution and performance analysis to elevate team capabilities. Continuously evaluate campaign performance and customer behaviour to iterate on strategies that increase retention, engagement frequency and overall customer lifetime value. THE STATS 5 years of experience in marketing, commercial or similar. Strong understanding of marketing and commercial metrics. Strong design‑thinking skills and effective at project management. Proven ability to manage cross‑functional stakeholders and influence without direct authority. Highly organised with acute attention to detail and ability to prioritise and execute on multiple projects across various stakeholders. Strong attention to detail in campaign set‑up, road‑mapping and performance analysis. Results oriented and metric‑driven, with the ability to be objective and measure performance. Strong analytical approach to decision making with experience delivering against business outcomes. Collaborative team player, proactive thinker and pragmatic problem‑solver. Ability to thrive in a fast‑paced environment and adapt to changes quickly. Exceptional written and verbal communication skills. Knowledge of sports, casinos, culture, politics and/or experience working within a heavily regulated industry is a plus. Baseline understanding of marketing platforms, Email Service Providers and Customer Data Platform Technologies. Willing to work some non‑traditional hours. ABOUT FANDEUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. It comprises leading brands across mobile wagering, iGaming, horse racing, and daily fantasy sports. The group also operates FanDuel TV and its OTT platform FanDuel TV+, and has a presence in all 50 states, Canada and Puerto Rico. FanDuel Group is a subsidiary of Flutter Entertainment. PLAYER BENEFITS We offer a broad range of health plans, paid time off, bonuses, 401(k) match, commuter benefits, pet insurance and other benefits. Benefits differ by location, role and level. FanDuel is an equal opportunities employer and we are committed to equal employment opportunity regardless of race, colour, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status or any other characteristic protected by state, local or federal law. We are committed to providing reasonable accommodations for qualified individuals with disabilities. Applicable salary range for this position is $103,000 – $139,000 USD, depending on relevant experience, location, business needs and market demand. This role may offer medical, vision, dental, life and disability insurance; a 401(k) matching program; short- or long-term incentive compensation; paid personal time off; 14 paid company holidays; and paid sick time in accordance with applicable state and federal laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr