Senior Product Marketing Manager

About Coursera

Coursera and Udemy are now one company, creating one of the world's most comprehensive skills development platforms for the AI era. This strengthens our ability to accelerate AI-powered innovation and shape how the world discovers and builds skills at a pivotal moment of change. Read more about the combined company by visiting our blog.

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Coursera partners with leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera's platform innovations - including AI-powered personalized guide and features, like Role Play and Course Builder, and role-based solutions like Skills Tracks - enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp. Coursera recently combined with Udemy to create one of the world's most comprehensive skills development platforms.

Why Join Us

At Coursera, we're looking for inventors, innovators, and lifelong learners ready to shape the future of education. You'll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter.

We're a globally distributed team and let you choose the best way you work, whether it's from home, a Coursera hub, or a co-working space near you. Our virtual hiring and onboarding make it easy to join us and start making an impact from anywhere. If you're ready to make a global impact, scale unique products exclusive to Coursera, and expand your career horizons, apply below.

Job Overview:

Coursera's Product Marketing team connects learners, educators, institutions, and government organizations with our world-class learning products, content, and solutions. Product Marketers play a critical role in shaping product-market fit, bringing solutions to market, and driving adoption across global education ecosystems. In this role, you will lead Product Marketing for Coursera for Campus (C4C) and higher education institutions globally. You will define the strategic narrative for how universities integrate industry-aligned learning into degree programs, career services, and institutional workforce initiatives. You will partner closely with product management, partnerships, marketing, and sales leadership to shape the roadmap, influence institutional adoption strategies, and drive growth across universities, colleges, and academic networks. This role plays a key leadership position in positioning Coursera as the premier platform enabling universities to connect academic learning with workforce outcomes at scale.

Responsibilities:

• Own global product marketing strategy for Coursera for Campus, shaping positioning, messaging, and go-to-market strategy for universities and higher education institutions.
• Serve as the expert on higher education buyers and stakeholders (academic leadership, faculty, career services, administrators, and students) leveraging deep insights to influence the product roadmap and institutional adoption strategy..
• Spearhead the GTM execution and launch of new platform capabilities and academic solutions designed for universities and degree programs.
• Define and scale messaging frameworks, value propositions, and pricing/packaging strategies aligned with institutional priorities such as employability, career readiness, and academic innovation.
• Partner with sales leadership to build scalable enablement programs and assets supporting enterprise higher education sales cycles and global expansion.
• Collaborate cross-functionally across product, partnerships, marketing, and customer success to develop narratives demonstrating learner outcomes, institutional impact, and workforce alignment.

Basic Qualifications:

• 10+ years of professional experience, including 8+ years in B2B product marketing or a related role such as go-to-market or sales enablement.
• Experience developing and leading go-to-market strategies for enterprise SaaS, EdTech platforms, or higher education solutions.
• Experience creating messaging frameworks, positioning strategies, pricing/packaging models, and GTM plans for complex multi-stakeholder buyers.
• Experience enabling enterprise sales teams through sales playbooks, product narratives, and strategic enablement initiatives.
• Experience collaborating cross-functionally with product, marketing, and sales teams to launch and scale new solutions.

Preferred Qualifications:

• Experience marketing or selling solutions to universities, colleges, or higher education institutions.
• Experience working within global education technology or academic platform organizations.
• Experience supporting enterprise or institutional sales motions involving academic leadership, faculty, or university administrators.
• Experience developing narratives connecting education programs to workforce outcomes and employability.
• Experience operating in complex global education ecosystems with diverse institutional needs.
• Demonstrated ability to influence product roadmap and organizational strategy through market and customer insights.

If this opportunity interests you, you might like these courses on Coursera:

• Customer Insights: New Product Development Orientation
• Positioning: What You Need for a Successful Marketing Strategy
• Public Sector Efficiency: Optimizing Business Processes

Compensation:


This role is available in the following US Pay Zones:


US Zone 2: $138,800-$173,500

US Zone 3: $131,860-$164,825

US Zone 4: $122,740-$153,425


At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.


US Pay Zones:

• US-Z2: NYC/Seattle Metro
• US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
• US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI

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Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at View email address on click.appcast.io.