Science Writer II

Science Writer II

At Thorlabs, we design and manufacture components, instruments, and systems that transform the world by identifying, enabling, and accelerating key photonics (i.e., light-based) technologies. Backed by a dedicated workforce of more than 3,000 employees worldwide, Thorlabs contributes to cutting-edge research and real-world innovation.

Whether you're early in your career or bringing years of experience, you'll find opportunities to grow, take ownership, and make meaningful contributions from day one. We know every employee brings unique talents and perspectives that fuel our success, and we seek driven individuals who are excited to make an impact in a fun, fast-moving culture.

The Science Writer II role is responsible for strengthening Thorlabs' position as a leading manufacturer of Photonics products through the creation of effective technical presentations, application images, and other marketing collateral that inform and educate the photonics community about Thorlabs' products/capabilities and their applications. This role builds upon the Science Writer I role by demonstrating a firm understanding of Thorlabs' extensive product portfolio; using existing technical experience and photonics knowledge to engage in meaningful conversations with engineering teams to gain an understanding of new product additions and how they fit into our existing portfolio; proposing and planning changes to Thorlabs' website to enhance the buying experience for customers; and successfully executing plans to produce high-quality content requiring minimal feedback. This role works closely with graphic artists to create presentations. Original content is based on basic information provided by Thorlabs' engineers, as well as prior knowledge gained from using similar products in the field. Although the position is based out of Newton, NJ; Lafayette, Colorado; or Rochester, New York, from time to time it may be required to undertake duties at other Thorlabs locations.

• Project Management: Utilizes technical knowledge plus gained knowledge of the organizational ERP platform (D365), content editing tools, and Thorlabs' processes and standards to ensure comprehensive presentations in support of New Product Introduction (NPI), website updates, product discontinuation/supersession, acquisitions, tradeshows, social media posts, video/animation projects, or other marketing collateral. Presentations should require minimal feedback when it comes to technical accuracy, completeness, and adherence to Thorlabs standards for layout.

• Content Strategy: Ensures customers can make informed and efficient decisions on which product(s) best serve their needs amidst a portfolio of 20,000+ items, developing/implementing proposals for website (re)organization as needed, ensuring strong cross linkage across the website, incorporating search engine optimization tactics as appropriate, and ensuring all documentation is comprehensive and meets organizational standards.

• Timely Updates: Consistently meets deadlines, producing technically accurate content that meets company standards with minimal revisions, all while handling multiple projects at different stages of production.

• Communication: Guides graphics and digital marketing staff by clearly and effectively communicating desired outcomes to obtain the necessary images, videos, and animations for a successful presentation. Draws on existing technical experience to engage effectively with engineering teams to gain an understanding of new product additions, product revisions, or requested presentation improvements and executes updates to the website that support customer efficiency when making buying decisions. Communicates effectively to address issues and achieve desired outcomes.

• Application Imagery: Independently conceives of and builds application examples and/or guides others in the construction of application examples that help customers understand how products are utilized within a lab environment.

• Website Enhancements: Collaborates with marketing management to develop, test, and implement tools (e.g., configurators) that are necessary for new product introduction or an improved customer buying experience.

• Product Road Mapping: Comments on product additions/enhancements via participation in the internal product development forum.