Marketing Ecommerce Specialist

Job Description

Job Description

LK Distribution is a leading distributor of several brands and products offered on both e-commerce and wholesale. Specialized in the Alternative Product category in the CBD/Hemp Industry ranging from a large category of products.

We are seeking a creative and dynamic individual with experience with independent online storefronts for each of our brands to join our team!

The ideal candidate will have a passion for marketing with strong analytical skillsets, and the ability to develop innovative and unique strategies to increase brand awareness and customer engagement as the primary focus.

The Marketing E-Commerce Specialist will be responsible for managing and maintaining online storefronts from products, descriptions, executing and deployment of marketing campaigns, analyzing data to measure ROI's, collaborating with cross-functioning teams within our Creative Department to achieve marketing objectives and interactions. Including vast experience in improving domain ranking and authority positions for sites which includes (backlinks, third party blogs, keywork rankings, SEO/SEM).

This role offers an exciting opportunity to contribute to the growth and success of our organization in a high speed industry while exploring creative solutions and options.

*** Extensive knowledge and understanding of WooCommerce and WordPress is REQUIRED for this position. If you do not have experience your resume may be rejected. ***

***Proficiency in Python, including experience with scripting, automation, and building production-ready applications***

*** Experience in Cannabis / Hemp / CBD / E-Cigarettes are not required, but is highly sought after.

*** This effective role will take a "Hands-On" approach in performing the following primary responsibilities:

Oversees & manages all day-to-day operations, campaigns, and analytics for our e-commerce storefronts.
Manage, update, and maintain all product listings on various e-commerce platforms as well as monitoring levels of inventory.
Manage day-to-day customer service/resolution and all helpdesk emails for our consumers with providing excellent communication to be customer-forward focused.
Communicate with logistics departments for any shipment issues on behalf of the customer.
Maintain the site to appear visually attractive and organized.
Conduct market research to identify trends and opportunities in the e-commerce industry with respects to ad-restricted spaces including understanding of compliant factors for advertising CBD & Hemp.
Collaborate with cross-functional teams to ensure seamless integration of e-commerce initiatives and campaigns with high levels of communication.
Brainstorm, plan, initiate, and create and execute digital marketing campaigns to promote initiatives, products, and drive traffic including email marketing, content marketing, digital advertising, and blog content for SEO purposes to the e-commerce site to convert to sales.
Monitor and analyze website performance metrics using Google Analytics and various tools.
Develop and Implement SEO/SEM strategies to improve search engine rankings and increase organic and redirected traffic.
Manage Inventory Levels, pricing, and promotions to maximize sales and profitability.
Create engaging content for various marketing channels, such as blog posts, social media posts, videos, and infographics.
Conduct competitive market research to identify trends, customer preferences, and competitive landscape.
Analyze marketing data (e.g., website traffic, email open rates, social media engagement) to measure campaign performance and identify areas for improvement.
Engage with customers via email to provide solutions and responses for customers seeking resolutions and assistance in a friendly professional manner.
Utilize product knowledge and training to effectively communicate the features and benefits of our products to customers through the use of digital marketing.
Troubleshoot any issues and have the ability to make corrective updates to the Site from Pages, Products, Pricing, Descriptions, across all platforms.
Conduct thorough audits of our website to identify areas of improvement in performance, user experience, and conversion rate optimization.
Create and maintain an appealing web experience that guides customers to relevant products, pages, information, and services.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Specific Skills a Plus:

Experiencing with backend development and maintenance for various E-commerce Engines (WordPress)
Google Suite. Specifically: Google Sheets, Hangouts Communication
Proven experience in marketing with a focus on digital marketing, e-commerce, and campaign management.
Ability to work with Team Members to accomplish Daily Goals and Tasks.
Strong written and verbal communication skills, with the ability to create compelling content for various audiences.
Proficiency in digital marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software.
Excellent project management and organizational skills, with the ability to manage multiple priorities and deadlines.
Collaborative team player with strong interpersonal skills.
Knowledge of SEO principles and practices is a plus.
Knowledge of relatable industries such as Cannabis, Hemp, CBD, E-Cigarettes due to ad-restrictions and compliance factors.
UI/UX Design
Web Design
Ability to code in Liquid and/or HTML (preferred)
EDUCATION and/or EXPERIENCE
High school diploma or general education degree (GED); three months or more related experience and/or training; or equivalent combination of education and experience. Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

LANGUAGE SKILLS
Must have the ability to read and interpret instructions, correspondence, and operating procedures. Correspond and ability to effectively present information and speak to customers or employees of organization. Good phone, email etiquette and verbal communication skills required.

MATHEMATICAL SKILLS
Must have ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to perform these operations using units of American currency and weight measurement, volume, and distance.

REASONING ABILITY
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee frequently is required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee is occasionally required to sit and climb or balance. The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move more than 100 pounds.

WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.AAP/EEO STATEMENTNAVCO provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, NAVCO complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. NAVCO expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of NAVCO’s employees to perform their job duties may result in discipline up to and including discharge.

Experience:

SEO: 2 years (Preferred)
Digital Marketing: 2 years (Preferred)
E-commerce: 2 years (Preferred)