Senior Director - Ad Experience & Property Monetization

Position Summary Samsung Ads, a division of Samsung Electronics America, powers advertising experiences across one of the world’s largest ecosystems of connected devices — spanning smart TVs, mobile, desktop, and beyond. With unmatched reach at the intersection of hardware, software, and advertising, Samsung Ads delivers quantifiable results for brands at massive scale. Reaching 3 in 4 U.S. households, Samsung Ads has a unique perspective on how consumers discover and engage with content across screens. Role and Responsibilities This is a senior product leadership role within Samsung Ads P&E (Product & Engineering), with full accountability for the commercial and experiential value of Samsung’s ad‑supported properties. The scope covers Samsung TVPlus, one of the world’s largest FAST platforms, and the advertising experiences within Tizen Home, Samsung’s first‑screen Smart TV surface that reaches tens of millions of active households. The Sr.Director will be responsible for designing ad experiences that command attention, building products that translate audience and context into marketer value, and driving revenue growth and durable margin through their combined application. The role is distinct from programmatic yield management or ad‑tech infrastructure ownership. KEY RESPONSIBILITIES Ad Experience Strategy & Format Innovation Own the end‑to‑end vision for consumer‑facing ad experiences across Samsung TVPlus and Tizen Home—defining available formats, their behavior, and evolution. Lead the development of new, innovative ad formats that create value for advertisers while respecting and enhancing the viewer experience. Maintain a holistic view of the ad canvas across properties: how ad load, placement, cadence, and format interact to shape consumer perception and commercial performance. Drive a format roadmap that keeps Samsung ahead of the market by anticipating shifts in viewer behavior, content consumption patterns, and advertiser demand. Partner with UX, Research, and Content teams to ensure ad experiences feel native rather than bolted on. Portfolio Property Ownership Serve as product owner for ad monetization across the full Samsung ad‑supported property portfolio, including Samsung TVPlus (FAST channels, on‑demand, live and event content) and Tizen Home (high‑attention first‑screen placement). Define differentiated monetization strategies for each property based on its unique context, viewing behavior, and audience composition. Ensure consistency and strategic coherence across properties while capitalizing on each surface’s commercial characteristics. Act as internal authority on commercial value, understanding CPM, attention, context, and intent signals. Content‑Aligned Monetization Partner closely with Samsung TVPlus Content & Programming leadership to align ad strategy with content acquisition, channel mix, and viewership growth initiatives. Co‑develop monetization approaches tailored to content type and viewing context—long‑form lean‑back, live news, sports, event programming, niche interest channels. Provide monetization insights and advertiser demand signals that inform content investment and programming decisions. Ensure that ad product evolution and content roadmap develop in concert. Commercial Outcomes & Platform Performance Define and own core monetization KPIs—revenue, CPM performance, ad load efficiency, viewer impact, advertiser retention. Drive revenue growth and margin through leverage of ad experience quality, audience depth, and contextual relevance. Partner with Ads Platform and Demand teams to translate format and placement strategy into technical requirements and demand enablement. Use experimentation, measurement, and analytics to continuously improve placement decisions, format performance, and viewer experience. Audience, Context & Value Maximization Build ad products that leverage Samsung’s audience attributes—scale, demographics, interests, and viewing behaviors—into differentiated advertiser value. Construct contextual advertising products that use content environment cues—channel, genre, show, scene—to drive relevance, resonance, and measurable effectiveness. Develop holistic advertising packages combining experience, audience, and context to command premium CPMs. Partner with Data Science and Measurement teams to validate audience quality and contextual relevance, creating an evidence‑based sales narrative. Cross‑Functional Leadership Lead and develop a team of Product Managers across TVPlus and Tizen monetization. Serve as primary cross‑functional partner to Content & Programming, Sales & Account Management, UX & Research, Engineering & Data Science, and Privacy & Policy. Represent ad experience strategy in executive forums, roadmap reviews, and key advertiser and partner conversations. Translate advertiser needs into product opportunities and product capabilities into sales narratives. WHAT SUCCESS LOOKS LIKE A coherent, market‑leading ad experience across Samsung’s TV surfaces that viewers notice positively and advertisers actively seek. A pipeline of new, differentiated ad formats that command premium value and expand commercial surface area. Ad monetization deeply embedded in the content and product planning cycle, not a downstream afterthought. Revenue and margin growth driven by experience quality, audience utilization, and contextual relevance. Recognition across Samsung Ads as the authority on the full ad value stack. IDEAL BACKGROUND 12+ years in product management, with significant experience in CTV, streaming, or digital media—specifically in ad experience, ad products, or publisher monetization. Track record of owning and innovating consumer‑facing ad formats on a major ad‑supported streaming or broadcast platform. Deep understanding of the full advertising value stack for a CTV publisher, including design, audience asset utilization, and contextual relevance. Experience with a portfolio of monetized properties, balancing consistency and property‑specific differentiation. Creative and strategic aptitude for ad product design, coupled with rigorous analytical capability and a history of premium pricing products. Proven ability to lead cross‑functional product work across content, engineering, sales, and UX in a matrixed organization. Executive‑level communicator skilled in product reviews, sales narratives, and content partnership conversations. Background in FAST, AVOD, or ad‑supported broadcast TV strongly preferred. SKILLS AND QUALIFICATIONS Compensation ranges by location: LosAngeles, CA ($240,000–$290,000) or MountainView, CA / NewYork, NY ($270,000–$310,000) with bonus, based on relevant skills and experience. Regular full‑time employees have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after6months), Paid Time Off, Student Loan Program (after6months), Wellness Incentives, and more. #J-18808-Ljbffr Samsung Electronics