Paid Search Specialist

Paid Search SpecialistAre you a strategic paid media specialist who can jump right in and help Adcom across all forms of digital paid media, especially paid search? Our offices overlook Cleveland's Flats and have been built to inspire teamwork, creative thinking, and pride in ensuring great experiences and value for our clients. Sound good so far?The Paid Search Specialist is responsible for developing, executing, and optimizing paid search programs across Google Ads, Microsoft Advertising, YouTube, and emerging search platforms. This role combines strategic planning, AI-driven campaign management, analytics, audience development, testing, and client consultation to drive measurable business outcomes. This individual will also play a role as needed in the development of multimedia, fully integrated strategies for potential and existing clients. Efforts may include understanding strategic direction, suggesting tactical recommendations, setting achievable goals based on client objectives, creating benchmarks and KPIs for performance, monitoring campaigns for success and generating results reports, and providing results and insights. The Paid Search Specialist is a catalyst for strategic thinking on client projects as well as a liaison between other agency departments. The ideal candidate understands that paid search success in 2026 is less about manual bid adjustments and more about leveraging automation, shaping audience signals, validating measurement frameworks, and translating performance data into business recommendations.RESPONSIBILITIESAbility to work both independently and collaboratively in a fast-paced environment and prioritize and juggle multiple tasks within set deadlinesActs as the catalyst for strategic thinking and buying, making recommendations and optimizations for client media campaigns for paid search and other digital tacticsActs as steward of client budgets, with impeccable professional standardsWorks very closely with team of paid media buyers and planners, providing mentorship, direction and strategic insightManages campaigns across paid search, with possibility of managing campaigns across programmatic, paid social, video, OTT/CTV, and audio channelsCreates and actively manages and optimizes paid search campaigns, with expertise in PPC, strategic approaches, bid recommendations, budgets and accountingProvides thorough analysis of paid search campaigns via bid management and reporting tools to ensure each campaign hits KPI and ROI objectivesWrites and tests relevant ad copy, headlines, responsive ads with strong understanding of client's product, objectives, and goalsInterprets campaign results and communicates the effectiveness of campaigns to clients and colleaguesActs as an innovator by integrating emerging digital trends, staying on top of the latest techniques, and researching new vendor partnerships, etc.Ensures the quality of all media deliverables with impeccable attention to detailCREDENTIALS AND EXPERIENCEGoogle Ads and Microsoft Ads certificationsMinimum 3-5 years experience in Paid SearchExperience in programmatic, paid social, digital video, audio and OTT/CTV a plusStrong expertise in: Google Ads (including Performance Max, AI Max)Microsoft AdvertisingGA4Google Tag ManagerLooker StudioOffline conversion trackingCRM integrationsLead quality managementStrong verbal presentation skills and high professional composurePossesses strong research, analytical, and mathematical skillsDemonstrates collaborative attitude and communicates proactively with colleaguesExperience with Advantage Media and/or similar agency buying toolsProficiency in all Microsoft Office programsExperience/expertise in buying platforms like Meta, LinkedIn, and Campaign Manager 360 a plusThis job description reflects the anticipated duties of the position; however, responsibilities may evolve and change as business dictates.