Digital Optimization Manager

Job Description

Job Description

Digital Optimization Manager

About the Team

This position is on the Global Digital Marketing team and will play a significant role in the mission to drive personalized and connected experiences that engage audiences and accelerate business outcomes. This role and the team are in the broader Global Field & Go to Market team who drive integrated marketing plans to generate demand in the markets we serve across the globe.

About the Role

We are seeking a skilled and proactive Digital Optimization Manager to join our team. In this contract role, you'll be instrumental in evolving and executing our digital optimization strategy, which includes A/B testing, multivariate testing, and web personalization.

You'll partner with Digital Marketing Managers and other cross-functional teams to identify opportunities to enhance the user experience across our digital properties. The ideal candidate will have a strong understanding of Adobe Target, front-end development skills (HTML, CSS, JavaScript), and a data-driven mindset.

You should be highly accountable for the integrity of testing methodologies and thrive in a fast-paced environment. This role requires strong communication and collaboration skills to effectively partner across the organization.

Responsibilities:

Optimization

• Ideate, build, maintain, and report on A/B tests, multivariate tests and personalized experiences utilizing Adobe Target or similar enterprise-level technology.
• Develop and maintain custom Adobe Target code, including Web SDK and other relevant libraries, and participate in code reviews and ensure code quality.
• Stay up-to-date with the latest Adobe Target features and best practices.

A/B testing

• Plan, build and execute A/B tests to optimize website experiences, including landing pages, CTAs, layouts and content variations to drive incremental engagement.
• Serve as a subject matter expert on design of experiments including test structure, definition of primary and secondary success metrics, and experiment duration calculations.
• Document best practices, train, and assist as needed Digital Marketing Managers on how to perform basic A/B tests in Adobe Target. 

Analytics

• Utilizing analytics tools to track performance, identify trends, and translate data into actionable insights to stakeholders. 
• Continuously assess and enhance website performance, user experience and conversion rates.
• Leverage Adobe Analytics and heatmap tools to identify and prioritize testing opportunities.

Process

• Create and maintain documentation for Adobe Target implementations and processes.
• Manage and support ongoing optimization initiatives for Workday including planning, idea management intake, testing, optimization, reporting, and forecasting.
• Assist in training and supporting Digital Marketing Managers and others to enable scaling an optimization program across regional digital properties including localization and collaboration with regional marketers.
• Work cross-functionally with Developers, Web production, Marketing Technology, Digital Marketers, Analysts and Designers to plan, build and execute A/B testing and personalized initiatives.

Requirements:

• 3-6 years of related experience in digital optimization and digital marketing. 
• 3+ years of hands-on experience with Adobe marketing and optimization technologies, including strong proficiency with Adobe Target (visual experience composer, automated testing, AI, and ML capabilities), Adobe Analytics, Adobe CDP, and Adobe Experience Manager, or other similar enterprise-level technologies.
• 3+ years of experience in front-end development and web technologies including HTML, CSS, and JavaScript frameworks such as React, Angular, or Vue.js.
• Proven ability to analyze data from multiple sources (including Adobe Analytics or other enterprise-level analytics platforms) and derive actionable insights from user behavior tools (Contentsquare, Hotjar, etc.).
• Ability to simultaneously manage multiple projects and tasks while successfully meeting established goals and deadlines.
• Proactive problem-solver who can assess and navigate ambiguity, while researching and developing effective solutions.
• Familiarity with Jira and Workfront is a plus.

 

Compensation:

• Up to $68.97/hr. (W2) 

Req# 2187