Consumer Insights Manager, Sportsbook and Predicts New York City

FanDuel is seeking a Consumer Insights Manager to support the Sportsbook business unit, with a primary focus on partnering with the Go-To-Market (GTM) and VIP teams. This role will execute high-impact research initiatives that inform launch strategy, promotional effectiveness, customer demand, and high-value player engagement. The Manager will work closely with the Consumer Insights Senior Manager to ensure research priorities align with key Sportsbook objectives and that insights are translated into clear, actionable business recommendations. Reporting to the Consumer Insights Senior Manager, this role requires strong business acumen, proactive problem-solving, and the ability to translate complex data into clear, actionable recommendations that influence decision-making. In addition to the specific responsibilities outlined above, employees may be required to perform other duties as assigned by the Company. THE GAME PLAN Own end-to-end execution of strategic research initiatives supporting Sportsbook GTM and VIP priorities Proactively identify insight opportunities tied to launch performance, promotional strategy, player segmentation, and high-value customer engagement Translate business objectives into rigorous research designs, selecting appropriate methodologies across qualitative and quantitative approaches Serve as a trusted thought partner to GTM and VIP teams, providing ongoing consultation—not just project-based support Synthesize findings across custom research, internal analytics, and syndicated data to deliver clear, commercially grounded recommendations Develop executive-ready storytelling that drives alignment and informs go-to-market and retention strategies Influence decision-making by framing trade-offs, risks, and customer implications Manage external research vendors and budgets, ensuring high-quality deliverables and operational efficiency Contribute to the development of the broader Sportsbook learning agenda in partnership with senior insights leadership Elevate the role of consumer insights within cross-functional forums by consistently advocating for a customer-first lens Identify opportunities to improve research processes, methodologies, and stakeholder engagement models THE STATS 5–7 years of market research and/or consumer insights experience Experience executing complex custom research projects from conceptualization through reporting Experience partnering with marketing, commercial, lifecycle, or promotional teams Strong analytical skills with the ability to synthesize multiple data sources into clear business insights Strong presentation and storytelling skills Experience managing external research vendors Proficiency in research platforms such as Qualtrics, SPSS, or similar tools Advanced Excel and PowerPoint skills with strong data visualization capabilities Ability to manage multiple projects in a fast-pace environment Interest in sports, gaming, or digital consumer businesses Bachelor’s degree required; advanced degree preferred PLAYER BENEFITS We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more—check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level. FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team!". As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email View email address on click.appcast.io. The applicable salary range for this position is $103,000 - $129,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr FanDuel