Data Analyst (B2B)

The Role We are looking for a Data Analyst to turn complex marketing and customer data into clear, useful insights for B2B clients. You will help connect data from paid media, websites, CRM and marketing automation platforms, and other available sources to answer business questions and improve marketing decisions. You will work with client strategy, media, analytics, engineering, and reporting teams to scope analyses, prepare and interpret data, and communicate findings to technical and non-technical audiences. This role is suited to an analytically curious early-career professional who is comfortable with SQL and eager to build experience in B2B measurement, data integration, and visualization. You Will Be Making platform and CRM data more accessible, understandable, and usable Learning to transform, improve, and integrate data, depending on the business requirements Planning and scoping end-to-end data analysis projects by identifying the business problem and selecting appropriate investigative testing and solutions Using SQL and BigQuery to combine data sets across multiple sources Delivering the data in a useful and appealing way to technical and non-technical audiences using Looker Querying, cleaning, formatting, and structuring data for analysisInterpreting, presenting, and communicating results by creating presentations and/or dashboards that communicate a succinct and compelling business story, driving decisions through research results Learning how to automate data gathering, blending, and transformation of data Working across various departments to understand client needs You Must Have 1-2 years of hands-on data analysis experience in an agency, in-house, or comparable environment. Working proficiency in SQL, including joins, aggregations, CTEs, subqueries, and the ability to troubleshoot queries; experience with BigQuery is a plus. Experience using spreadsheets for analysis, including advanced Excel or Google Sheets skills. Familiarity with at least one BI or visualization platform and interest in building skills in Looker. Foundational knowledge of statistics and the ability to choose sensible ways to investigate trends and compare performance. Strong analytical and problem-solving skills, attention to detail, and the ability to work with large or imperfect data sets. Clear written and verbal communication skills, including the ability to explain what the data says and what it does not say. Ability to connect analysis to a business question and identify practical next steps. Interest in marketing analytics and in learning how B2B marketing connects to leads, accounts, pipeline, and revenue. Bachelor's degree in a quantitative or related field, or equivalent practical experience. Nice to Have Experience with Python or R for data cleaning, analysis, or automation. Exposure to CRM or marketing automation platforms such as Salesforce, HubSpot, or Marketo. Familiarity with B2B account-based marketing or intent platforms such as 6sense or Demandbase. Experience with media advertising platforms, web analytics, or marketing measurement. Familiarity with version control such as Git, cloud data environments such as GCP, and/or command-line tools. Exposure to statistical modeling, experimentation, or machine learning. #J-18808-Ljbffr Dale WorkForce Solutions