Head of Organic Search (SEO & AEO)

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

About the team and role

More and more buyers start with a question to an AI assistant instead of a search box, and Klaviyo intends to be the brand that the answer recommends first. As Head of Organic Search, you own how Klaviyo shows up across traditional search, answer engines, and the app stores and marketplaces where buyers discover us. You’ll sit in Growth and work daily with Content & Product Marketing, Product & Engineering, Paid Media, Web, and Analytics.

Supervisory responsibilities

• Recruits, interviews, hires, and trains new staff.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.

How you’ll make a difference

• Set Klaviyo’s vision and educate internal stakeholders on how AI-generated answers reshape organic discovery, and build the  playbook to win in AI assistants.
• Own Klaviyo’s global organic search strategy and the traffic, sign-ups, and ARR it drives, across traditional SEO and AEO, using performance data, competitor deep dives, and audience insights to prioritize opportunities and close coverage gaps.
• Lead technical SEO and AEO, working with Engineering and Web to experiment with new delivery techniques that keep Klaviyo fast and legible to both people and bots.
• Partner closely with Content to build roadmaps that balance long-term bets with fast response to search shifts, protecting quality while improving performance. 
• Partner with Product, Product Marketing, Engineering, Social, and Community to turn SEO and AEO opportunities into shipped work across blog, video, social, and community surfaces.
• Work hand in hand with the Paid Media team to see the full picture of search: shared keyword and query insight, paid and organic coverage, and one view of where demand is won or lost.
• Extend Klaviyo’s presence across every surface where buyers look, including app store and marketplace listings, reviews, communities, and third-party sources that AI systems learn from.
• Relentlessly test new plays for traditional and AI search visibility, from new page types to new content formats, scaling what works and stopping what doesn’t. Build repeatable systems, AI workflows, and guidelines that make the team faster and more consistent, and lead from the front on what AI makes possible.
• Build the measurement framework for SEO and AEO: attribution models, leading and lagging indicators, and the revenue impact of organic and AI search. Translate it into clear business stories for senior leadership: what is driving performance, what it means for sign-ups and ARR, and where to invest next.
• Recruit, develop, and lead a small, sharp team of SEO and AEO experts, and set the operating rhythm that keeps them moving.

Who you are

• 10+ years in SEO with global scope, with hands-on AEO experience, at least 3 years leading a team, and experience working with executives. You’ve done this at a company where search is a real growth channel.
• Technically deep. You understand how crawlers, rendering, and site architecture affect visibility, and how LLMs interpret and weight content differently from traditional search engines. You can debug with Engineering, not just brief them.
• Curious about AI, bordering on obsessed. You use it every day, build with it, test new tools as they launch, and have a point of view on where search is going.
• An analytical thinker who designs thoughtful experiments, reads the results honestly, and knows when to move fast and when to wait for the data.
• Experienced across multiple discovery surfaces, such as app store listings, marketplaces, video, and communities, not only the website.
• A builder with hands-on experience in AI agents and automation tools and an instinct for turning them into repeatable systems. You set your own priorities, know what to scale and what to cut, and ship.
• Someone who builds teams people want to be on.

Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.

In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. 

Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.

Base Pay Range For US Locations:

$128,000—$192,000 USD

This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. 

By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our  Guidelines for using AI in the Klaviyo interview Process . For more information about how we process your personal data, see our  Job Applicant Privacy Notice .

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.  If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice and here (FR).