Senior Programmatic Media Associate

Job Description Join the LEGO® Group as a Senior Programmatic Media Associate and support us in delivering data-driven, high-impact digital media advertising campaigns that connect the LEGO Group with millions of fans. This role combines critical thinking, cross‑functional leadership, and deep platform expertise to help shape our media approach in a fast‑evolving digital landscape. You will support and learn to implement campaign strategy and execution, foster strong internal and external partnerships, and ensure our media investments deliver against both brand and commercial goals. Core Responsibilities Media Strategy & Vision – Support driving and implementing the LEGO Group’s key initiatives and programmatic media strategy, ensuring alignment with brand, marketing, and business objectives across channels and teams. Champion a data‑driven, consumer‑centric approach to media planning and buying that drives both long‑term brand equity and short‑term performance. Investment Stewardship & Governance – Ensure global standards are followed and met, delivering the strongest return. Team Leadership & Capability Building – Build, lead, and inspire a high‑performing programmatic team, coaching local teams on best practices, innovation, and executional excellence. Foster a culture of collaboration, experimentation, and continuous learning. Collaborator & Executive Influence – Serve as a subject‑matter expert for programmatic media, engaging with leadership, brand managers, other key internal collaborators, and external partners to drive alignment and advocacy. Innovation, Tech & Ecosystem Strategy – Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future‑proof our digital media strategy. Do you have what it takes? Proven experience in digital and programmatic media. Knowledge of the regional media landscape, ad‑tech ecosystem, and evolving privacy/regulatory environment, and a proven track record of campaign deployment. Knowledge and hands‑on experience across key tools like The Trade Desk, Amazon DSP, and DV360. A desire to be curious and to learn and develop, both within the programmatic media specialism and more holistically. A commitment to purpose‑driven, ethical marketing in line with the LEGO Group’s values and mission. Relocation There is no relocation budget for this role. Hybrid Working model Our workplace enables LEGO® colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3‑day in‑the‑office hybrid model exemplifies our People Promise by embracing the different life situations of our colleagues. Compensation The salary for this position ranges from $84,488.00 to $126,732.00, based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. Comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer. What’s in it for you? Family Care Leave – Enhanced paid leave options for important times. Insurances – Coverage with life and disability insurance. Wellbeing – Access to the Headspace App and wellbeing initiatives. Colleague Discount – Qualify for a generous colleague discount from day one. Bonus – Eligible when goals are reached, providing reward through the bonus scheme. Workplace – Primary workplace location assigned (office, store, factory) with a hybrid work policy of an average of three days per week in the office. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and encourages applicants from all backgrounds to apply for roles in our team. #J-18808-Ljbffr LEGO Gruppe