Senior Product Marketer
$107.7k - $161.6kFull-time
HubSpot
Role Description
At HubSpot, our mission is to help millions of organizations grow better, and we need exceptional product marketers to help us do that. We are hiring a Senior Product Marketer for our Marketing Hub PMM team.
As a Senior Product Marketer, you’ll be responsible for driving product marketing for our Marketing Hub product, including:
- Leading launches
- Amplifying usage for existing capabilities
- Developing GTM strategies and product positioning for capabilities that haven’t launched yet
This includes:
- Naming
- Competitive analysis
- Customer feedback
- Feature prioritization
- Go-to-market (GTM) planning and execution
You’ll work with a cross-functional team across:
- Product
- Sales
- Marketing
- Brand
- Communications
- Legal
- Web strategy
- Creative
- Customer success
In this role you will:
- Work closely with Product to define the positioning and value proposition for HubSpot’s Marketing Hub features
- Own the value proposition, positioning, messaging, customer persona, and use cases
- Build and execute a go-to-market strategy for Marketing Hub product launches and refreshes
- Identify, develop, and manage the creation of a variety of content types (written, videos, presentations, etc.)
- Own the positioning on product pages, sales enablement materials, and product-related content
- Be the product expert, evangelist, and advocate of our Marketing Hub product across internal and external audiences
- Produce inspiring showcase assets that excite customers and drive awareness of our Marketing Hub innovations
Qualifications
- 5+ years of product marketing experience
- Experience running positioning and launch strategy for a SaaS or Product-Led Growth technology company
- History of organizing and leading cross-functional project teams
- Skilled storyteller and customer-centric in your approach to marketing
- Point of view on product positioning and product launches
- Great project management skills
- Compelling communicator with excellent writing skills
- Owner’s mindset with high personal accountability
- HubSpot product knowledge is a strong advantage
Benefits
- Annual Cash Compensation Range: $107,700 — $161,600 USD
- Participation in HubSpot’s equity plan for eligible roles
- Access to HubSpot’s benefits and perks
Vacancy posted 3 days ago
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