Brand Marketing Manager

Job Description

Job Description

Fabuwood is seeking a Brand Leader to own and protect the Fabuwood brand across every customer touchpoint. This role is the central point of accountability for brand integrity, ensuring every asset, campaign, and public-facing moment reflects a consistent, compelling, and on-strategy Fabuwood identity.

The Brand Leader will report to the VP of Marketing and lead a team of graphic designers & content developers.

Key Areas of Responsibility

Brand Ownership & Consistency

• Develop, maintain, and evolve Fabuwood's brand guidelines, including visual identity, tone of voice, and usage standards.
• Serve as the authority on brand application across all departments, agencies, and partners.
• Audit brand presence across all channels — digital, print, retail, showrooms, and customer-facing materials — to ensure consistent execution.
• Establish review and approval processes for all content.
• Act as the go-to resource for teams across the organization seeking brand guidance.
• Build, organize, and maintain a centralized library of brand and creative assets for use across the organization and by partners/dealers.

Creative

• Key stakeholder in the creative production process from concept to final asset, ensuring quality and consistency across all deliverables.
• Manage relationships with photographers, videographers, and production vendors.
• Ensure all visual content aligns with brand standards and elevates the Fabuwood aesthetic.

Messaging Framework & Positioning

• Own and evolve Fabuwood's core messaging framework, value proposition, and market positioning.
• Ensure messaging is consistently applied across marketing, sales, and communications materials.
• Partner with leadership to refine positioning as the business and market evolve.

PR & Reputation Management

• Support and help shape Fabuwood's public relations strategy, including media relationships, press opportunities, and thought leadership.
• Monitor brand sentiment and reputation across public channels, addressing risks or opportunities.

Ratings & Reviews

• Own the strategy for monitoring and improving Fabuwood's ratings and reviews across relevant platforms.
• Develop processes to encourage positive customer feedback and respond to negative reviews in a way that protects brand reputation.
• Report on trends and insights to inform broader brand and customer experience strategy.

Qualifications

• 5+ years of experience in brand management, marketing, and creative direction
• Strong understanding of brand strategy, messaging, and positioning.
• Experience with reputation management and PR
• Exceptional attention to detail and a sharp eye for visual and written consistency.
• Excellent communication and stakeholder management skills, with the ability to influence teams outside of direct reporting lines.
• A passion for design and brand-building.

 

About

• Employment Type: Full-Time
• Location: On-site at our Newark HQ
• Hours:  Monday–Thursday, 8AM – 5PM, Friday, 8AM – 1PM