Senior Email Marketing Strategist

Remote, UK-based Salary: £40,000 starting salary Hours: 40 hours per week, Monday to Friday Working pattern: Flexible start and finish times, with core hours of 10am-3pm Reports to: Head of Client Delivery You’ve got the experience, we’ve got some lovely brands for you! You know your way around Klaviyo. You can look at an account, work out what needs attention and explain exactly why. You’ve led multiple client accounts, made the strategic decisions and seen what happens after you hit send. Now you’re looking for a team where you can put that experience to good use, share what you know and keep getting better. Hello. That could be us. You’ll own the email strategy for a portfolio of creative Shopify brands, getting to know their businesses, leading client conversations and turning opportunities into campaigns and customer journeys that get people buying and coming back. You’ll work alongside copywriters, designers, Klaviyo specialists and our Head of Client Delivery. You’ll set the direction for your accounts, brief the team and make sure the finished work delivers on the plan. You’ll need agency or multi-client experience owning email strategy for ecommerce businesses generating £1 million or more in annual revenue, plus ideally also have strong hands‑on Klaviyo skills. Working with us We’re a small team with a very specific obsession: good email marketing for creative Shopify brands. Our clients sell everything from jewellery and homeware to children’s products and wellness goodies. They’re founders who care deeply about what they make, and getting to become part of their businesses is one of the best bits of this job. Katie, our founder, spent ten years running her own ecommerce business. So we understand what’s happening on the other side of the screen: stock headaches, launch nerves and approximately 47 things that needed doing yesterday. We care about the results, the details and the people involved. We like a good question, an interesting idea and someone saying, “I think there’s a better way to do this.” A few things you can look forward to: People to think with. Share ideas, talk through a tricky account and learn from teammates with different skills. Room to make decisions. You’ll have ownership of your accounts and the support of our Head of Client Delivery. Creative businesses to get stuck into. Different products, customers and buying habits to understand. Flexibility around your day. We work remotely, with flexible start and finish times around our core hours. Time together, too. We get together for team events, including our Christmas gathering. Remote working deserves some in-person catch‑ups. We take the work seriously and enjoy the people we do it with. There’s plenty we’re proud of, and plenty we’re excited to improve. You’ll have a say in that. The nitty-gritty Your accounts, your direction You’ll own the email marketing plan for each account and connect it to what the business is trying to achieve. That means: Understanding the brand’s customers, products, buying cycle, trading calendar and commercial priorities. Identifying what’s limiting performance and deciding what deserves attention first. Planning campaign calendars with relevant reasons for different audiences to buy. Developing customer journeys covering first purchase, repeat purchase, replenishment, cross‑sell, loyalty and reactivation where relevant. Creating segmentation strategies based on behaviour, purchase history, engagement and lifecycle stage. Identifying opportunities to improve forms, list growth and customer data collection. Planning email, SMS, WhatsApp and/or push activity where relevant to the client’s service and customer journey. Find the “so what?” in the data You’ll turn performance data into useful decisions clients can understand. Analyse campaigns, flows, forms and audiences to identify what’s working and where customers drop out. Look beyond opens and attributed revenue, using clicks, conversion, revenue per recipient and repeat purchase where data is available. Investigate whether a problem relates to targeting, messaging, offers, the customer journey or the website. Deliver audits with clear priorities, implementation steps and examples of what better looks like. Plan tests with a clear hypothesis and success measure, then use the findings. Monitor deliverability and list health, involving specialist support when needed. Be honest about what the data can tell us and where more evidence is needed. Get good work out into the world You’ll take the strategy through briefing, review and delivery. Brief copywriters, designers and Klaviyo specialists with clear objectives, audiences and requirements. Give specific feedback on whether the work delivers the strategy and sounds like the brand. Build, edit, schedule and troubleshoot in Klaviyo when needed. Review flow triggers, filters, exclusions, timing and overlaps. Keep campaigns, flows and forms aligned with current products, offers and trading activity. Manage deadlines and keep ClickUp plans and briefs up to date. Flag blockers, capacity concerns and requests outside the agreed scope early. Have an excellent eye for detail You’ll be accountable for the quality of work submitted for client approval and sent to subscribers. Review copy and design for clarity, accuracy, brand fit and a clear customer action. Check links, products, pricing, discounts, personalisation and dynamic content. Verify audiences, exclusions, flow logic and scheduling. Follow our QA process and check that feedback has been implemented. Help improve the process when you spot a recurring mistake. Be someone clients trust You’ll lead the relationship with preparation, clear advice and reliable follow-through. Lead onboarding, planning, strategy and performance calls. Ask useful questions about the business and its customers. Explain your recommendations in plain English, including why they matter and what happens next. Address disappointing performance honestly and bring a plan. Challenge requests thoughtfully when you recommend a different approach. Keep clients and our Head of Client Delivery informed of progress and concerns. Decisions you’ll own Within the agreed scope, brand guidelines and approval process, you’ll decide: Which campaign topics, audiences and customer journeys to prioritise. Which segmentation, flow and testing opportunities to pursue. What changes copy, design and implementation need before client review. Which performance issues to investigate and what action to recommend. How to use the available account time effectively. You’ll involve the client and Head of Client Delivery when recommendations affect pricing, discounts, scope, additional costs or significant changes to the agreed plan. What you’ll bring You must have: Agency or multi‑client experience managing several external client accounts simultaneously. Direct responsibility for email strategy for ecommerce brands generating £1 million or more in annual revenue . Strong hands‑on Klaviyo experience (ideal, but you’ll pick up the platform quickly if you have other related experience). Experience owning strategy, performance reviews and client recommendations. Experience developing customer journeys beyond welcome and abandonment flows. The ability to interpret data, investigate likely causes and prioritise action. Experience briefing and reviewing copywriters, designers or implementation specialists. Confidence working with founders and senior stakeholders. A track record of accurate delivery across multiple accounts. You’re curious about why customers buy, why they return and what stops them. You can explain your thinking, adapt when the evidence changes and take responsibility when something needs fixing. You keep learning, assess new ideas critically and share useful discoveries with the team. What a good first three months looks like Following a structured handover: You independently lead your agreed portfolio of accounts. Each account has clear priorities linked to its goals and performance. Clients understand your recommendations and feel confident in your direction. Campaigns and flows move through briefing, review and delivery on time. Work reaches client review with accurate content, targeting and technical setup. You spot opportunities and address problems without waiting to be asked. Your Head of Client Delivery can focus on supporting your judgement and development. #J-18808-Ljbffr Katie Farrell E-Consultant