ShockStarter Marketing Specialist

Job Description

Job Description

At WSU Tech, we are dedicated to promoting quality higher education and leadership in workforce training that supports economic development for a global economy. Our experienced faculty and staff are committed to helping students achieve their goals by providing hands-on experience, state-of-the-art facilities, and individualized support and guidance. We operate in a values-based culture and strive towards our behaviors in everything we do. 

Compensation: $15 /hr

Worksite Location: South Campus

Benefits to Working as a Shock Starter:

• Support from Subject Matter Experts - Students will receive support from our Subject Matter Expert to learn and help them apply their classroom theory to real world projects.
• Peer Support - You will be working with a team of fellow students, learning from one another, and growing with each other.
• Expand your Network – You will connect with other applied learning students, faculty and staff across WSU Tech & WSU departments, local business owners, and other individuals throughout the community.
• Paycheck - You will be paid a starting hourly wage, with potential for a raise after adequate experience on industry projects.

Overview / Job Summary:

ShockStarter is looking for students to be the solution to the marketing and promotional needs for departments and projects at Wichita State University, WSU Tech, small businesses and for nonprofit agencies in the Wichita area.  We’re looking for individuals that can identify and sell us their skills, and what they want to learn.  

Your day-to-day  responsibilities will vary, but are not limited to:

• Develop and manage content for social media channels, ensuring it aligns with target audience interests.
• Design visual identities for clients, including logos, websites, print, and digital media, using Adobe Creative Suite.
• Conduct in-depth analysis of a business's online presence, social media engagement, and branding, offering actionable recommendations.
• Monitor and interpret key metrics such as views, followers, and engagement to track project performance and set measurable goals.
• Oversee the strategy, planning, and execution of content creation across multiple platforms, using data analytics to optimize outcomes.

Requirements

Desired Skills:

• Graphic Design –  Create content for social media channels. Create visual identity for clients including logos, web, print, electronic media materials. Proficient in Adobe Creative Suite (Photoshop, Illustrator, etc.).
• Market Research -  Ability to discover and thoroughly analyze a business’ web presence, social media engagement, branding, and other aspects of its marketing platforms. Suggests actionable solutions based on findings.
• Data Analytics -  Track and interpret relevant data such as views, followers, engagement, etc. regarding social media, websites, and more. Assists in setting goals and measuring outcomes. Measures the overall impact of projects.
• Copy Writing -  Skilled in making technical content and language understandable and compelling to the general population. Can take “doctor language” and translate it into terms that anyone can understand, regardless of product familiarity. Text will help make the case for the product/service offered. Experience with InDesign and other Adobe Creative Suite programs preferred.
• Web Content/Search Engine Optimization (SEO)–  Manage and update content for client webpages, using WSU CMS and other site managers such as Word Press and Square Space.  Previous experience and/or knowledge of coding languages relevant to web design is a bonus.  Data driven to manage SEO. Setting websites up on the Google Search Console. Reviewing websites for compelling content (does your site answer searcher’s questions). Keyword optimization/On Page SEO. Reviewing sites to ensure there are no bad links, slow loading images and that the navigation provides a good user experience.  Use data analytics to review performance of content.  
• Social Media Management -  Responsible for overseeing the strategy, planning, organization, creation, and publishing of content across multiple platforms. Creates content that is valuable to desired target audiences.  Use data analytics to review performance of content.
• Photography –  Experience with photography equipment to shoot various projects. This may include product demos, interviews, events, headshots, and more. Able to edit content using Adobe Creative Suite (Photoshop, Premiere, etc.).  Must have skills to use DSLR camera.

Benefits

WSU Tech is committed to inclusive and equitable practices to create an environment and culture where students and employees thrive. We acknowledge that through valuing diverse identities, experiences, talents, and gifts, we excel by fulfilling our mission to create a talent pipeline, establish workforce equity, and improve economic prosperity for our community. WSU Tech is an Equal Opportunity Employer.