Account Executive
$45k - $50kLocaliQ
Account Executive – Digital Marketing and Advertising LocaliQ | USA TODAY NETWORK is recruiting for an Account Executive. AE’s at LocaliQ build relationships with local businesses to help them with their advertising and digital marketing plans. Great opportunity to join one of the top digital marketing companies and the largest local media company in the U.S. We work with Local and Regional businesses throughout the region to create marketing strategies that drive results. We offer an excellent support infrastructure, a full‑service internal digital agency, tools to provide data and insights, a winning work culture, weekday work schedule, plenty of time off (MTO and paid holidays), and career growth opportunities for those who deliver results. Industry Media/Advertising Market Holland, MI Compensation Base salary $45,000–$50,000 per year. Uncapped commission with accelerators. Variable compensation may apply. Exact compensation may vary based on skills, experience, location and union representation. Responsibilities Build Their Presence: Website, SEO, Local Listings, Reputation & social media Drive Awareness & Leads: Search Engine Marketing, Social, Display, Video, and Mobile Advertising Grow Audience and Connect: Brand Content Solutions, Social Media Marketing Manage Leads and Customers: Lead Alert, Engagement and Tracking Tools Know What Works: Reporting, Mobile Tools, Insight Solutions Emerging technology such as Virtual and Augmented Reality Equip clients with the region’s best marketing services and solutions, empowering you to deliver unparalleled results to customers. Develop partnerships with large local businesses and assist them in reaching their goals through integrated marketing plans and comprehensive media solutions. Identify customer needs to develop and execute account plans and custom client solutions that differentiate USA TODAY NETWORK from competitors. Help businesses maximize their online presence with a custom approach to digital marketing. Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital. Pursue and close new business and revenue streams. Retain, manage, and grow clients in the ever‑changing digital landscape. Work within a team to manage the client relationship and retain and build account revenue. Identify and understand market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications, promotions and the core newspaper. Articulate and present our suite of products to business decision makers. Communicate with customers proactively via phone, video conference tools (e.g., MS Teams or Zoom), email and in-person. Conduct face‑to‑face customer meetings, presentations, proposals and demonstrations. Manage a specified sales pipeline and develop a strategy for long‑term sustained success. Conduct client check‑ins, upsell/cross‑sell accounts, and address client market share concerns. Utilize CRM (Salesforce) effectively and efficiently recording all sales activity. Qualifications Proficiency in Digital Marketing (Google Ads, Analytics certifications preferred but not required). 1+ years of experience in high acquisition, consultative B2B Sales role and a college degree or acceptable equivalent of education and work experience. A problem solver who thrives on challenges and can simplify complex issues. Possesses a competitive nature and a collaborative team spirit. Excellent communication and presentation skills. Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook. Role requires a valid driver’s license, reliable transportation, and the minimum liability insurance as required by law. Benefits Uncapped earnings potential. Unparalleled digital and marketing training for continuous learning. Intensive 4‑week onboarding for new hires. Comprehensive benefits: Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401(k) and more. Generous MTO time‑off package including company paid holidays. Energized and passionate team with a fun and flexible workplace. EEO Statement USA TODAY Co., Inc. is a proud equal‑opportunity employer committed to building and maintaining a diverse workforce. We consider all qualified applicants for employment and do not discriminate on the basis of race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender identity, religion, age, marital status, appearance, sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status, genetic characteristics or information, political affiliation, military or veteran status, or any other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. We provide reasonable accommodations for applicants who require them. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission. #J-18808-Ljbffr LocaliQ
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