Manager Marketing

Directs all marketing, promotion, and communication strategies for a significantly large or complex department, college or division.

Major Duties

• Develops broad marketing communication plans and strategies. Oversees Web design, Web content and social media.
• Responsible for overall marketing communication budget, including events and advertising. Develops plans and oversees execution of medium to large complex events.
• Writes and develops communication content such as promotional material, ads, feature stories, Web content, social media and press releases. Refines messages and objectives and adapts writing style to audience.
• Assesses effectiveness of communications by defining metrics and methodology for measuring results.
• Contributes to the development of institutional communication, branding/identity and marketing standards. Oversees development of department, college or division brands within institutional guidelines.
• Functions as technical expert in marketing communication trends, design and use of technology and social media.
• Manages and provides guidance to staff and student employees, designers, writers, photographers and other vendors.
• Functions resource for staff. Responds to internal and external inquiries.

Minimum Qualifications

• Bachelors degree in related field from an accredited institution.
• Three years relevant experience.

Desired Qualifications
Physical requirements and working conditions

• Office or other indoor work with minimal physical demands such as occasionally lifting/moving materials less than 25 pounds.
• Work is generally performed in a well lit, temperature-controlled indoor environment with occasional exposure to the outdoors and/or any number of elements.

Job Type : Full Time, Regular

Pay Type : Exempt/Salaried

Campus Location : WMU-Kalamazoo - East Campus

TO APPLY

Please click the APPLY button for complete description, minimum requirements and application procedures, for #S1665P. Only applications submitted through this site will be considered.

WMU is an Equal Opportunity/Affirmative Action Employer. Protected veterans, individuals with disabilities and all other qualified applicants are encouraged to apply.

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