Lead Data Analyst, Product Analytics

Role Description

Updater operates at the intersection of embedded commerce, consumer marketplaces, and AI-powered buyflows. Millions of consumers use our products to find and purchase internet, utilities, insurance, moving services, and more — and every click, invite, and order tells a story. Your job is to find both sides of the story and make changes actionable.

As our Lead Data Analyst for Product Analytics, you'll own how we measure product performance across Updater's product lines. You'll build the reporting that tracks our most important KPIs — funnel conversion, order rate, claim rate, engagement — and go beyond the "what" to explain the "why," shaping experiments and roadmaps along the way.

This is a high-visibility, high-ownership seat. You'll partner directly with multiple product teams, along with marketing, and customer success. Your insights will inform decisions from feature design to executive strategy.

What You'll Own

• KPI reporting & dashboards: Define, build, and maintain the Looker dashboards that track funnel conversion and key product KPIs across product lines.
• Product performance analysis: Investigate user behavior across the full journey (invite → onboarding → active usage → conversion) to explain why metrics move and where the biggest opportunities hide.
• Experimentation: Design and analyze A/B tests that are statistically sound and trusted for business decisions.
• Data modeling: Build and maintain dbt models in Snowflake that power self-serve analytics.
• Roadmap planning & impact sizing: Size opportunities and quantify the impact of launches.
• Partner & external reporting: Own recurring performance reporting for key enterprise partners.
• Incident support & ad hoc insights: Monitor product health, help spot anomalies, and answer high-stakes questions with fast, rigorous analysis.

What Success Looks Like

• Every product line has clearly defined KPIs with dashboards stakeholders trust.
• When funnel conversion moves, we know why within hours, not weeks.
• Product roadmaps are informed by your opportunity sizing and experiment results.
• A/B tests across the company are statistically fair and consistently interpreted.
• Partner-facing reports ship accurately and on time, every time.

Qualifications

• 5+ years of experience in product analytics, data analysis, or a similar role.
• Expert SQL and strong experience with modern analytics warehouses (Snowflake, BigQuery, Redshift).
• Hands-on experience designing, instrumenting, and analyzing A/B tests with sound statistical rigor.
• Experience building dashboards and self-serve reporting in a BI tool (Looker strongly preferred).
• Deep familiarity with funnel analysis, conversion metrics, and user journey analytics.

Bonus Points For

• Experience with dbt and analytics engineering workflows.
• Python (or similar) for analysis and automation.
• Experience in marketplaces, embedded commerce, affiliate, or other multi-party revenue environments.
• Experience using LLM-based tools to accelerate analytical work.

Compensation

This posting is anticipated to remain open until 8/28/2026. The new hire salary range for this position is $150,000 - $180,000 annually. Factors which may affect the starting pay within this range include skills, experience, and other qualifications aligned with Updater's internal leveling guidelines.

Benefits

• Medical, Dental, and Vision Insurance
• Flexible PTO
• 13 paid company holidays annually
• Updater Stock Options
• 401(k) with employer match
• Wellbeing Subsidy
• One Medical membership
• Virtual on-demand healthcare through Teladoc and Talkspace
• Flexible spending account (FSA)
• Health savings account (HSA)
• Supplemental Short & Long Term Disability Insurance
• Supplemental Life Insurance
• Paid Parental Leave