VP of Sales, Direct

Who we are

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.

How you will contribute

The Vice President of Sales is responsible for overseeing the company's sales organization, driving revenue growth, and developing strategic plans to expand market share in the Human Capital Management (HCM) and Human Resource Information Systems (HRIS) industry. This role provides leadership and direction to the sales team, ensures execution of company objectives, and collaborates with executive leadership on go-to-market strategy and performance.

• Develop and execute strategic sales plans to achieve company revenue targets and market growth objectives.
• Lead, manage, and mentor the sales organization, including regional sales leaders, account executives, and business development personnel.
• Establish performance metrics, KPIs, and reporting structures to monitor and improve team productivity and results.
• Collaborate with Marketing, Product, and Customer Success teams to ensure alignment in messaging, product positioning, and customer engagement.
• Oversee the sales forecasting process and ensure accuracy in pipeline management and revenue projections.
• Build and maintain relationships with key clients, partners, and industry stakeholders to support business development and retention efforts.
• Monitor market trends, competitive activity, and customer feedback to inform strategic planning and product direction.
• Evaluate, implement, and optimize sales tools, processes, and technologies to improve efficiency and scalability.
• Prepare regular updates and presentations for the CEO and executive team on sales performance and strategic initiatives.
• Ensure compliance with company policies, pricing guidelines, and contractual terms.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 10+ years of sales experience, including 5+ years in a sales leadership role.
• Proven track record of leading high-performing sales teams in a B2B SaaS environment.
• Extensive experience in the HCM, HRIS, or HR technology industry.
• Strong understanding of enterprise sales processes and long-cycle deal management.
• Demonstrated ability to develop and execute strategic sales plans and drive measurable outcomes.
• Proficiency with CRM systems (e.g., Salesforce) and other sales technology platforms.
• Strong communication, analytical, and leadership skills.

Benefits

• Medical, Dental, Vision, HSA, FSA- All effective on day 1!
• Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
• 401K Program with 3% safe harbor contribution
• Employee Stock Purchase Program
• Fitness Reimbursement Program
• Self-Managed PTO

Our Mission

To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.

• Helping customers grow by getting the most from their human capital.
• Helping our employees grow personally and professionally.
• Growing relationships in our communities that inspire goodness.
• Grow shareholder value

Our Vision

Be the most trusted Human Capital Management resource to entrepreneurs everywhere.

Our Values

Reflect who we are and what we stand for as a company.

• Embrace Change
• Lead with Integrity
• Own the Outcome
• Deliver Awesome
• Be a Good Human

We are an equal opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time.

Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.