Paid Search Strategist

Paid Search Strategist

As a Paid Search Strategist you will drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. You'll apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti's Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV. This role embodies "Love growth, hate waste" by prioritizing efficient, evidence-based execution and product-led innovation. We align scope and expectations to Tinuiti's job architecture to ensure consistency and transparent progression.

Key Responsibilities

Client-Centric

• Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
• Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
• Integrates search and shopping into broader growth plays; communicates in business terms.

Product-Led

• Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
• Uses Bliss Point's cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.

Data & Measurement-Driven

• Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria.
• Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.

The Tinuiti Way

• Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
• Educates clients and internal teams; codifies learnings and playbooks that scale.

Owner Mindset

• Operates with accountability and bias to action; spots and eliminates process and media waste.
• Influences without authority; closes the loop from decision to measurable outcome.

Ways of working and values

• Greatness attracts greatness: Seeks feedback, pushes craft excellence, and embraces technology and change.
• Clients grow, we grow: Prioritizes client outcomes with innovation, precision, and proof.
• Culture of ownership: Acts with speed, eliminates waste, and holds themself accountable.

Professional & Technical qualifications

• Experience : 5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership.
• Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation. Strong excel/google sheets/PPT/Google Slides skills.
• Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.
• Analytics: Advanced Excel/Sheets; strong experimentation and forecasting chops; ability to quantify financial impact.
• Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.
• Mentorship: Experience coaching juniors/peers (non-manager).

KPIs

• Efficient growth: Improve profitability and/or scale revenue while protecting efficiency KPIs.
• Waste reduction: Reduce non-converting spend and operational rework; improve feed/tagging fidelity.
• Product/AI adoption: Pilot and scale capabilities (e.g., value-based bidding, PMax, Bliss Point insights) with documented impact.
• Experimentation: Execute a balanced test roadmap (conversion, incrementality, creative, audience/offer) with clear success criteria and learnings.
• Data quality: Maintain high standards for tagging, feeds, and integrations; proactively resolve issues.
• Client experience: Deliver on-time, high-quality reporting, QBRs, and recommendations that build trust and drive decisions.

The hiring salary range for this role is $90,000 - $100,000 . We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Group Life Insurance and Income Protection Retirement: We offer a Pension Scheme with an employer match of up to 5% of your contributions

Perks and Wellness: View email address on click.appcast.io Wellbeing services, Thankful giving, Equity Parental Leave: Birthing parents will receive 16 weeks of leave with 100% pay (additional leave time available per statutory leave requirements). Non-Birthing parents will receive 4 weeks of leave with 100% pay.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.