Social Media Strategist

Our Promise To You Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that Our Promise To You Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better. All the benefits and perks you need for you and your family: Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance Paid Time Off from Day One 403-B Retirement Plan 4 Weeks 100% Paid Parental Leave Career Development Whole Person Well-being Resources Mental Health Resources and Support Pet Benefits Schedule Full time Shift Day (United States of America) Address 893 HOPE WAY City ALTAMONTE SPRINGS State Florida Postal Code 32714 Job Description Executes day-to-day social media strategy, content, and campaigns across social platforms. Manages the social media content calendar for regular publishing on social media handles. Plans, writes, and edits social media posts for multiple channels and audiences. Schedules and posts daily content to social media pages. Works with cross-functional teams to build out the editorial calendar. Ensures copy is written in brand voice and imagery/video meets brand standards. Collaborates with internal and external copy, design, and photography/video teams to develop original channel-specific content and execute marketing campaigns. Builds, deploys, tracks, and optimizes social media campaigns to achieve business results. Tracks and communicates the ROI of recruitment digital initiatives and placements. Performs comprehensive analysis of all initiatives, identifying effective areas and areas of opportunity, and proposes recommended changes in strategy. Assists with social media reporting, providing strategic insight to internal teams to guide decision making. Stays ahead of platform developments and emerging trends, and expands into new platforms. Other duties as assigned. Knowledge, Skills, And Abilities Windows Applications: Microsoft Outlook, Word, Excel, PowerPoint [Required] Excellent skills in social media platforms, organic social media, and paid social media [Required] Experience with real-time analytics [Required] Obsession with social media in all forms — Facebook, YouTube, Instagram, Snapchat, Pinterest, Twitter — and an understanding of why the most popular stuff on those sites became popular [Required] Have an ability to identify attributes of things people share [Required] A genuine love for and excitement about the internet [Required] Education Bachelor's [Required] Field Of Study in Marketing, Business, Communications, English or related field Work Experience 2+ years of experience [Required] Additional Information An equivalent combination of education and relevant work experience may be considered in lieu of the stated degree requirement: Bachelor's Degree OR 4+ years of relevant experience Physical Requirements: (Please click the link below to view work requirements) Physical Requirements - Pay Range $45,656.00 - $84,905.60 Background Screening Requirement (Florida Law) Certain positions are subject to Florida Level 2 background screening , including fingerprinting, as required by state law. Applicants may review general information about Florida’s background screening requirements at the Florida Care Provider Background Screening Clearinghouse : This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. #J-18808-Ljbffr