Senior Financial Planner

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity. Join us for the opportunity to grow and make a difference in ways that matter to you. Role Summary Lead strategic initiatives that strengthen our wealth management capabilities across investment advice, financial planning, and retirement guidance. As a senior subject matter expert, you will partner across the firm to design scalable solutions, enhance client experiences, and drive innovation that improves outcomes for retail investors and retirement plan participants. Responsibilities Lead complex, cross-functional initiatives that expand and enhance wealth management offerings, including investment advice, financial planning, retirement income, and participant guidance. Serve as a senior expert in financial planning and wealth management, helping shape new products, tools, methodologies, and client experiences. Partner with teams across Investments, Product, Technology, Distribution, Compliance, Legal, Marketing, and Operations to deliver strategic solutions. Monitor industry trends, regulatory changes, client needs, and competitive developments to inform strategy. Evaluate, prioritize, and implement enhancements to advisory, planning, retirement, and financial wellness capabilities. Develop business cases, strategic recommendations, and implementation plans that improve the reach, scalability, and effectiveness of wealth management services. Establish best practices and standards that promote quality, consistency, and regulatory compliance. Provide expertise on enterprise initiatives to solve complex business, operational, planning, and compliance challenges. Influence leaders and stakeholders through data-driven insights and strategic recommendations. Mentor associates and provide leadership across key projects and initiatives. Qualifications Required: Bachelor’s degree or equivalent combination of education and relevant experience. 8+ years of experience in financial planning, wealth management, investment advisory, retirement solutions, product development, strategy, or a related field. Deep expertise in one or more financial planning disciplines, such as retirement, tax, estate, insurance, or investment management. Proven success leading complex initiatives from strategy through execution. Strong strategic thinking, analytical, communication, and stakeholder management skills. Ability to influence across teams and leadership levels. FINRA Series 7 and 65 Preferred: CFP®, CFA®, CPA, ChFC®, or similar professional designation. Experience developing or enhancing wealth management products, advisory programs, retirement income solutions, or financial planning platforms. Experience supporting both retail investors and defined contribution retirement participants. FINRA Series 7 and 65 FINRA 66 *The active holding of the 63 and 65 licenses is acceptable in lieu of the 66. FINRA Requirements FINRA licenses are required and will be supported for this role. Work Flexibility This role is eligible for hybrid work, with up to one day per week from home. Base Salary Ranges Please review the job posting for the location of this specific opportunity. $107,000.00 - $194,000.00 for the location of: Maryland, Colorado, Washington and remote workers $107,000.00 - $194,000.00 for the location of: Washington, D.C. $107,000.00 - $194,000.00 for the location of: New York, California Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance. This job posting is expected to be available until: 07/31/2026 Commitment to Diversity, Equity, and Inclusion At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all. Benefits We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you. Featured employee benefits to enrich your life: Competitive compensation Annual bonus eligibility A generous retirement plan Hybrid work schedule Health and wellness benefits, including online therapy Paid time off for vacation, illness, medical appointments, and volunteering days Family care resources, including fertility and adoption benefits Learn more about our benefits. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law. T. Rowe Price is an asset management firm focused on delivering global investment management excellence and retirement services that investors can rely on–now, and over the long term. Not ready to apply? Join our Talent Community!