Director, Product Marketing - Sam's Club Connect

Director, Product Marketing – Sam's Club Connect Location: Bentonville, AR (Multiple locations) Salary: $110,000 - $220,000/yr Employment type: Regular/ Permanent Position Summary The Director of Product Marketing will lead the Product Marketing Management (PMM) function for Sam’s Club Connect, serving as the strategic bridge between product innovation and market adoption. The leader defines how advertising and experience solutions are positioned, packaged, and brought to market—ensuring clear, compelling narratives that drive advertiser adoption, revenue, and market differentiation. What You'll Do Define & own end-to-end product marketing strategy for Sam's Club Connect portfolio (Onsite Display, Search, Offsite Media, Experiential, and In-Club). Develop clear, differentiated positioning, messaging, and value propositions reflecting product capabilities into advertiser value and business outcomes. Create a cohesive external narrative linking media, data, and experiences into a full‑funnel story. Lead go‑to‑market planning, launches, and commercialization of all products. Partner with Product, AdTech, and Sales on packaging, pricing, and adoption strategies to drive revenue growth. Ensure consistency and quality across Go‑to‑Market materials, sales narratives, and market‑facing touchpoints. Develop pitch decks, case studies, toolkits, and training materials for Sales enablement. Collaborate with Training & Enablement for readiness, education, and ongoing adoption across stakeholders. Serve as central alignment point across Product, Sales, Marketing, Insights, AdTech, and Operations. Represent voice of customer and market for product roadmap and prioritization. Lead cross‑functional GTM processes and coordinate execution across work streams. Lead and develop a team of PMMs aligned to key product pillars. Establish best practices for positioning, GTM planning, measurement, and optimization. Drive accountability for adoption, performance, and impact across PMM function. You’ll Sweep Us Off Our Feet If You Have 10+ years’ experience in product marketing, retail media, ad tech, or related fields. Proven experience leading product marketing or go‑to‑market functions at scale. Strong commercial acumen with a track record of driving product adoption and revenue growth. Deep understanding of omnichannel media, retail ecosystems, and advertiser needs. Ability to translate complex technical capabilities into clear, compelling narratives. Experience leading cross‑functional initiatives in a matrixed organization. Exceptional communication, storytelling, and executive presence. Benefits Competitive salary with annual/quarterly performance bonuses. 401(k) with company match, stock purchase plan. Medical, vision, dental coverage; company‑paid life insurance. Paid time off, parental leave, family care leave. Short‑term and long‑term disability. Live Better U: company‑paid education benefit for tuition and books. Additional benefits may vary by location and role. #J-18808-Ljbffr Walmart